Zenith El Primero: A Special Celebration For An Icon Turning 50
When the Zenith El Primero hit the market, now fifty years ago, it immediately gained the status of being a benchmark. This is not only because it was the first automatic chronograph, but also because…
How Celebrities Took An Active Role In Watch Design
In the last few decades, it has become a common practice for watch brands to team up with actors, athletes, and other well-known individuals as a part to market their products. In the beginning, this…
Inside Haute Living’s Swizz Beatz’ Zenith Watches Launch & Cover Reveal At Myn-Tu For Art Basel Miami Beach
Haute Living celebrates Swizz Beatz x Zenith Watches launch and magazine cover reveal at Mynt Lounge for Art Basel Miami Beach.
Zenith El Primero: The Legend That Keeps On Going
While there are quite a few watches that command the status of an icon, there are fewer movements that can do the same. Even when they can do that, the vast majority is only known among a group of ver…
Hot News From SIAR 2018
Every year the SIAR, Salon Internacional Alta Relojeria, grows bigger. Held in Mexico-city, it is the stage on which bold new designs, often highlighting the unique culture of its host country are int…
Artists That Took Their Watch Collaborations To The Next Level
Collaborations; the watch world is full of them, but to be honest, they not always work out. More often than not it is simply putting famous names together and thinking that because of this the sales…
