Seth Semilof

Seth Semilof, Publisher of Haute Living magazine, has been a devoted watch enthusiast since he can remember. It was out of this passion that, last year, Semilof and business partner Kamal Hotchandani launched luxury timepiece website Haute Time. The two curate the site, hand-selecting all content that goes live. Semilof highlights his favorite—and the most sought-after—watch brands through weekly five-question interviews with the CEOs and Presidents of these top-tier companies. Finally, he curates the site on a daily basis, including three or more updates on newsworthy topics every day.

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POSTS BY Seth Semilof

Basel World Continues With Meeting Fawz Gruosi of de Grisogono

My last appointment on Saturday was with legendary Fawz Gruosi of de Grisogono. It was a pleasure to meet him personally. He is a legend in the diamond/jewelry business and in showcasing some of the most expensive pieces in the world. He has a beautiful store on Madison Avenue in New York City. The purpose of our interview was to discuss and showcase some of his amazing watches, along with the launch of Basel World, the ladies toubillon piece called Tondo Tourbillon Gioiello in three colors: white, chocolate, and black. All I can say, is wow! This is for the ultimate READ MORE

Basel World Update: Louis Vuitton Steps Up Their Game With Impressive Timepieces

My next stop of the day was to check out the Louis Vuitton pieces. They had a cool concept with a Louis Vuitton boat in front of Three Kings Hotel in Basel where it picked up their invited guests in a Mercedes Benz and drove them to the hotel where everyone needed a special invitation to get on the boat. I was greeted by the PR rep from New York, Michael Kiel, and Director of Advertising, Eric Lichtmess. They showed me the new selection of watches and I was very impressed with the just released America’s Cup piece, since I READ MORE

Chopard’s Stunning Imperiale Tourbillon Jewellery Watch for Women

Chopard, the Swiss based luxury watch leader had previously impressed their female clientele with a 201 jewelry watch, which is close to the most expensive watch in the world with a price tag of $25 million. The watch manufacturers have recently come up with an exclusive haute horology piece “Imperiale Tourbillon,” which combines their specialties; fine watch making and jewelry designing. Using their expertise of setting jewelry and carving them into minute pieces, the watchmaker brings along a Poincon de Geneve trait hallmark, which is a standard for fine horological crafting techniques with the L.U.C 02-14-L movement, completely designed, READ MORE

Basel World Continues With Chrisophe Claret And His Next Level Watch The X-TREM-1

My next meeting after Urwerk was with Christophe Claret. Wow, is all I can say! He gave me a first look at his watch that is a huge talk of Basel, the Christophe Claret X-TREM-1. The watch is next level and he is pushing complete boundaries with this creation. The watch is a flying tourbillon 30° tube mounted on a titanium plate and three-dimensional features of the hour and minute retrograde conceptually different than any watch I have seen before. The watch has two tiny hollowed steel spheres, isolated within sapphire tubes on the left and right sides of the READ MORE

Basel World Update: Meeting With Martin Frei, Owner of Urwerk

My next meeting after Zenith was with the creator of Urwerk watch, Martin Frei. He builds watches that are next level and range from $95 to 110K Swiss Francs, along with a special tourbillon pocket piece that is over $350k Swiss Francs. Only eight of these were made and all are sold out. The UR-1001 is a piece that is one of a kind. In fact, Uwerk doesn’t even call their model UR-1001 a pocket watch, they prefer the term “Zeit Device Über Complication.” Martin Frei’s passion for watches is amazing. Urwerk has been an advertiser of our magazine through READ MORE

Basel World 2012 Day 1 With The Zenith Team And Arnold Schwarzenegger

My first stop of the day was to check out my good friend Alain Huy at Zenith. They have an amazing location at Basel World and I am very impressed with the new watches that are coming to the market. It was a improtu meeting. I just came in and he showed me some cool stuff they plan to bring on the market. One watch was so big, Arnold Schwarzenegger loved it and top dealer in LA wanted to buy all 250 watches for US distribution, as this is going to be a show piece. I was more impressed with the READ MORE