Daniel Novela

Daniel Novela is a watch collector, international corporate and real estate lawyer with Novela Law and founder of Casa de Novelas menswear. Mr. Novela is also a strong supporter of the arts, having Co-Chaired the Perez Art Museum Miami annual gala and annual corporate luncheon. Mr. Novela has a unique collection of contemporary art and watches with a particular emphasis on pre-1980 vintage timepieces.

POSTS BY Daniel Novela

Rock the Watch

Rock the Watch

Rock and roll and watches? You may be surprised to learn that many of rock and roll’s top acts are also watch collectors.  With big money comes expensive hobbies, and watch collecting certainly ranks among them. Here we have focused on several greats in the world of Rock and Roll and the watches that make them tick.  Eric Clapton – Patek Philippe Eric Clapton needs no introduction in the rock world. It turns out he needs little introduction in the watch world, where he is well respected as a very serious watch collector.  Rolexes played a role in his early READ MORE

Million Dollar Jets

Million Dollar Jets

A private jet for a million US dollars? Considering a Gulfstream G6 cost US$65 million, you can begin to see why it might be difficult to produce a private jet for US$1 million. In the early 2000s, I was one of the attorneys representing Safire Aircraft. They, along with several other manufactures, tried to bring to market a US$1 million private jet. READ MORE

Power, And the Watch

Power, And the Watch

What does a wrist watch say about its owner? As a man, I know that to some extent, we measure each other up based on our watches. I remember talking to a boutique manager at one of Bal Harbour‘s finest shops about how she gauges the psychology of a customer to determine who is there to look and who is there to spend. She said that clothes were no longer a determining factor, since you have billionaires who dress very casually. So what then?  For men, she said, look at his watch and for women look at the handbag.  It’s READ MORE

Time, Inspired by the Automobile

Time, Inspired by the Automobile

We can all point to various watches which claim automobile or racing heritage. Most of the time, the result is practically indistinguishable from any other watch, employing only minor design cues such as an automaker’s logo on the dial or case. But what about those few manufacturers that have decided to go that extra mile too create a watch that has more than just minor inspiration from auto world, whose very shape or function is based on an automobile or its parts.  Max Busser & Friends – Horological Machine No.5 Max Busser is really in a league of his own READ MORE

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