J Balvin: A Serious Case of #DontCrackUnderPressure
In an exclusive interview with J Balvin we talked about his deep passion for music and how he lives the #DontCrackUnderPressure motto of TAG Heuer, which he joined as ambassador.
Building Baselworld: How To Put Together The World’s Largest Watch Fair
Building the world's largest watch fair is not an easy task! Haute Time takes an exclusive look behind the scenes of how Baselworld comes together!
TAG Heuer Kicks Off Amgen Tour of California
TAG Heuer hosted an event in West Hollywood’s Galerie Montaigne dedicated to Amgen Tour of California, the US premier equivalent of Tour de France.
Ceramic: The New Steel?
When Audemars Piguet introduced the very first Royal Oak in 1972, it turned stainless steel into a noble material. Although not such an instant revolution as steel was, ceramic is becoming more and mo…
TAG Heuer Debuts Connected Modular 45 in Switzerland’s Heart
On March 14, the Swiss horologer together with Intel and Google unveiled the Connected Modular 45 watch in a press conference in Rütli, Switzerland.
TAG Heuer Connected Modular 45: Welcome to the Future!
With the introduction of the Connected Modular 45 did TAG Heuer take a firm step into the future! No more choosing between a tourbillon and a smart watch
