Rolex to Become Official Timekeeper of F1
World renowned haute horlogerie brand Rolex has been signed on as the official timekeeper of F1, the planet’s highest class of single-seater auto racing sanctioned by the Fédération Internationale de…
Rolex Has “Complete Control” Thanks to Bienne Project
A ten-year construction project for Rolex has finally come to an end, with the luxury watchmaker able to start production in its new facility in Bienne, Switzerland. The enormous manufacturing plant c…
Haute Time Watch of the Day: Rolex Oyster Perpetual Cosmograph Daytona
Today’s Haute Time watch of the Day is the Cosmograph Daytona by Rolex. Whether you are race car driver and need to measure elapsed circuit time on the track, or perhaps you just love the look o…
Rolex and Omega Tussle Over Golf Sponsorships
As golf’s biggest stars descended upon the Medinah Country Club in Illinois on September 25, fans expected tensions to be high on the green. However, as USA Today first reported yesterday, the b…
Rolex, Harry Winston Sue to Protect Brands
Two prominent watchmakers are engaged in trademark disputes in the United States, in cases that are sure to set precedents for the industry of haute horology. Rolex is at odds with Melrose.com, an onl…
Roger Federer Endorses Rolex for $15 Million
Roger Federer and Rolex have just inked a deal to continue playing doubles together, this time to the tune of $15 million for Federer. Federer has been photographed wearing the Rolex Datejust and Sky-…
