Longines Ambassador Stefanie Graf Speaks to Haute Time
Longines ambassador Stefanie Graf has been described as the greatest female tennis player in the history of the sport, with every conceivable title under her belt. However, ask Graf, 43, what she hold…
Swatch Will “Fight” to Make 8 Billion Swiss Francs in Sales in 2012
Swatch Group, the world’s largest watchmaker, set an ambitious global sales goal for 2012. They strive to top total sales from the previous year by a margin of 1 billion Swiss francs, bringing their t…
Longines’ History Defines Watchmaking
Longines celebrates its 180th anniversary this year with a great new series of mechanical watches called the Saint-Imier collection. The name is a tribute to the village in the Swiss Jura in the heart…
Watch Industry Feuds Over What Makes Timepieces Swiss-Made
Watch brand Swiss Mountaineer dons Switzerland’s national flag on the dial of each timepiece. It claims it’s Swiss-made, but with its components made at a factory in Shenzhen, China and t…
180th Anniversary Of Longines Celebrated With Spectacular Commemorative Models
The Saint-Imier based watchmaker, Longines, is celebrating its 180th anniversary by producing a series of commemorative watches worthy of the brand’s expertise and prestige. There is a line for both m…
Metallic Watch Sales Soaring
The Federation of the Swiss Watch Industry (FHS) has revealed a rise in demand for bi-metallic watches following a sharp increase in export sales. The FHS stated that along with the persistent rise in…
