Two Whirling Sentinels Guard the Time in Tag Heuer’s MikroTourbillonS
Having only recently showcased its virtuosity at producing intricate tourbillons, Tag Heuer has come out with a technical tour-de-force to exhibit its new know-how, called the MikroTourbillonS double-…
Steve McQueen’s Tag Heuer Monaco Fetches $799,500
The 1971 Steve McQueen film Le Mans may not have grossed very much in the United States, but a watch worn by McQueen in the film brought in a whopping $799,500 during an auction at Profiles in History…
LVMH: the Latest Luxury Brand to Forge Through Tough Times
LVMH group announced healthy profits this week, despite the troubled European economy and faltering Chinese housing market. Revenues for the first half of 2012 topped 13 billion euros, up 26% compared…
MikroTourbillonS: TAG Heuer’s First Double Tourbillon
TAG Heuer surprised many in the world of haute horology when it officially unveiled the new MikroTourbillonS earlier this month. Two uncaged tourbillons, built in-house by TAG Heuer, regulate the move…
Brand Ambassador Cameron Diaz Says A TAG Heuer Was Her First Luxury Timepiece
In rags-to-riches stories, a question often posed is, “What’s the first thing you bought?” For actress Cameron Diaz, it was a TAG Heuer timepiece that she bought with her first actin…
As Swatch Cuts Deliveries, Tag Heuer To Use Japanese Seiko Parts
When Swiss rival Swatch cut supply lines, Tag Heuer made the announcement that the brand would be sourcing parts from Japanese manufacturer Seiko. The change, the Watchmaker states, would not harm the…
