Seth Semilof

Seth Semilof, Publisher of Haute Living magazine, has been a devoted watch enthusiast since he can remember. It was out of this passion that, last year, Semilof and business partner Kamal Hotchandani launched luxury timepiece website Haute Time. The two curate the site, hand-selecting all content that goes live. Semilof highlights his favorite—and the most sought-after—watch brands through weekly five-question interviews with the CEOs and Presidents of these top-tier companies. Finally, he curates the site on a daily basis, including three or more updates on newsworthy topics every day.

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POSTS BY Seth Semilof

Exclusive Interview With CEO Of Oracle Racing Russell Coutts

Check out Haute Time’s exclusive interview with CEO of Oracle Racing and four time America Cup winner, Russell Coutts. The racing legend opens up about the Tag Heuer Aqua Racer watch he is wearing and why its ideal for his sailing lifestyle. READ MORE

Franck Muller & Roberto Cavalli Co-Branding

The Roberto Cavalli Group has combined with the Franck Muller Group to sign a co-branding contract for Roberto Cavalli watches starting in January 2012. One of the most influential international Italian brands, The Roberto Cavalli Group, and the Swiss company leader in extravagant, high-end watches, The Franck Muller Group have announced that they have signed a contract for the expansion, fabrication and distribution of “Roberto Cavalli by Franck Muller” watches. Operational proceedings for the new contract with the Franck Muller Group will start in January 2012. The delivery of new products will take place through Roberto Cavalli stores, Franck Muller stores and luxurious watch retailers in countries around the world. READ MORE

Breguet Brings Historic Pocket Watches to Beverly Hills

The Breguet Boutique on Rodeo Drive is welcoming back four historic pocket watches from the 18th and 19th centuries previsouly showcased in the J. Paul Getty Museum in Los Angeles. All four watches were sold in the 1800s, with three of them being designed in the late 1700s. They are all from the Breguet Museum in Paris, which host more than 100 historical timepieces and items related to the of the House of Breguet.Unique in style and movement, the four pocket watches feature: The Breguet 988 Souscription, which has a calibre with center going barrel, pare-chute suspension, overhanging ruby cylinder READ MORE

Video: Assembly of Audemars Piguet

Check out this interesting video featuring the the watchmakers of Audemars Piguet. READ MORE

Video: Zenith El Primero Movement

Check out the unique and impressive movement of the Zenith El Primero. READ MORE

Inside the Quincy Jones watch created by Audemars Piguet

Growing up, Quincy Jones wanted to be a gangster. Not one of the wannabes that roam the streets today, but a bona fide, legit, Al Capone-type badass. Today, at 77 years old, there is no question that he is a badass. He’s a legend. He’s Quincy Jones, man, the man, the most successful music producer of all time, not to mention quite a musician himself, as well as a television and movie producer, record, television, and magazine executive, tech-savvy entrepreneur, and generous philanthropist to boot. That’s pretty gangster. But certainly not the same type of gangster he wanted to be growing up in READ MORE