Seth Semilof

Seth Semilof, Publisher of Haute Living magazine, has been a devoted watch enthusiast since he can remember. It was out of this passion that, last year, Semilof and business partner Kamal Hotchandani launched luxury timepiece website Haute Time. The two curate the site, hand-selecting all content that goes live. Semilof highlights his favorite—and the most sought-after—watch brands through weekly five-question interviews with the CEOs and Presidents of these top-tier companies. Finally, he curates the site on a daily basis, including three or more updates on newsworthy topics every day.

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DEVON The Tread 2 To Debut At BaselWord

In 2010, The DEVON Tread 1 was nominated for the GRAND PRIX D’HORLOGERIE DE GENEÌVE for Best Design and Concept, this was the first time an American watch business had ever been included in the competition among the field of very elite and respected brands. Now DEVON is building upon the triumph of the Tread 1 with a further groundbreaking design The Tread 2. The Tread 2 will deliver DEVON’s patent-pending Time Belt technology in a package that’s more elegant than the avant-garde Tread 1. Some of the more notable innovations are a one-of-a-kind fastening system that is used to secure READ MORE

IWC Schaffhausen Launches the “TOP GUN” Watch Collection At SIHH

IWC Schaffhausen invited 1,000 guests and journalists from around World to celebrate the launch of the new Pilot’s Watch collection at SIHH in Geneva. In the company of celebrities like Cate Blanchett, Jean Reno, Ewan McGregor, Ronan Keating, sporting legends Boris Becker, Luís Figo and Zinédine Zidane as well as top model Adriana Lima, guests enjoyed an impressive evening topped off with a performance from the renowned Bryan Ferry. Gathering at Palexpo Hall 1 in Geneva’s exhibition complex, it was nearly unrecognizable as guests from all over the world gathered on board the replica aircraft carrier IWC 12. The spectacular READ MORE

SIHH Update: Day 2 From Carol Beslor

At a Montblanc dinner last night I was seated across from super model Eva Herzigova, the brand’s new ambassador. She was modelling the brand’s diamond jewelry, and I asked her if I could take her picture. She posed for a few minutes and I took pictures, but then asked, suddenly, who I was taking her picture for. (It was a press dinner, and I was taking the picture for this blog.) So she said I couldn’t take any more pictures and insisted I delete the ones I had taken. It was a bit awkward, and I couldn’t help remembering READ MORE

5 Questions With Brand Director Of Zenith Alain Huy

1. Tell us some of the most exciting developments at Zenith today? Since June 2009, ZENITH under the leadership of Jean-Frederic Dufour, President and CEO, has enjoyed a complete revamping of its creations. The international commercial success that we enjoyed since is definitely encouraging all our the future developments. During the Basel fair 2012, we will launch a very exciting new line of watches for man I can’t tell you now, sorry… 2. What watch do you wear daily? I am wearing during the week the Rose Gold Open Chronomaster El-Primero and on weekend I am wearing the Alchron Stratos READ MORE

SIHH Update: Day 1 From Carol Besler

This is the 22nd time I have travelled to Geneva to cover the SIHH (Salon International de la Haute Horlogerie), the invitation-only Richemont affair showcasing the new introductions of 18 elite Swiss watch brands. It is the first SIHH, however, about which I have written a blog. Instead of capping the night with a glass of champagne at the usual hot spot and arguing with my colleagues about the best inroductions of the day, I will take a moment to opine online about the day’s top 3 treasures. First, the reason why we are all here in the first place: READ MORE

For The Ladies: The Chanel J 12

Chanel has always been synonymous with extravagance and luxury and the J12 is no exception. Released in 1999, the J12 was also Chanel’s first unisex watch, combining feminine touches and details with a fresh and masculine theme. The Chanel collection is largely known for the white ceramic Chanel J12 and the black ceramic Chanel J12, both featuring 33mm high-gloss ceramic cases and quartz movements. Next, they presented a larger size to better suit men and the emerging over-sized watch trend, offering 38mm, 41mm and 42mm cases. Jeweled models with diamond bezels, hour markers, dials, cases and straps offer a READ MORE