Seth Semilof

Seth Semilof, Publisher of Haute Living magazine, has been a devoted watch enthusiast since he can remember. It was out of this passion that, last year, Semilof and business partner Kamal Hotchandani launched luxury timepiece website Haute Time. The two curate the site, hand-selecting all content that goes live. Semilof highlights his favorite—and the most sought-after—watch brands through weekly five-question interviews with the CEOs and Presidents of these top-tier companies. Finally, he curates the site on a daily basis, including three or more updates on newsworthy topics every day.

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POSTS BY Seth Semilof

Rolex Tops List Of Brits’ Favorite Brands

As reported by Reuters, when close to 2,000 patrons in the U.K. were asked to name their top brands, Swiss watch maker and David Beckham adorner Rolex came out on top, followed by Coca-Cola and search king Google. Past No. 1 Mercedes-Benz held on to the fourth position. BBC came in a No. 5, making it six years in a row the media giant managed to pop up in the survey’s top five. Backing up England’s status as a country of car nuts, Jaguar and BMW joined Mercedes in the top 10. Apple and Microsoft — previously in the top 10 READ MORE

El Primero Flyback Stratos Survives the Pole2Pole Adventure with Johan Ernst Nilson

The Pole2Pole voyage, headed by environmentalist explorer Johan Ernst Nilson, begun in April 2011, has just reached the South Pole after 10 months in extremely tricky conditions and crossing some of the world’s most hostile regions. His journey almost came to an early end after an accident on the icecap: diagnosis, cracked ribs. It would take more than that to stop this dedicated adventurer. Johan E. Nilson experienced severe conditions and impressive temperature fluctuations. Freezing cold in the Far North and Antarctica, then extremely high temperatures over 50 ° C in the Mexican desert, where he was taken back by READ MORE

Maîtres du Temps ‘Chapter Two’ Diamond Watch

In the recent past, Maitres du Temps watchmakers have become known for raising the bar with each and every timepiece they offer. The Chapter Two diamond watch has done it again, combining 2 functions – big date and triple calendar – along with pleasing aesthetics highlighted with diamonds. Housed in an 18K gold casing, the lining is embellished with 205 white diamonds and goes perfectly well with the Rose Gold and white leather strapping or the White Gold with the chocolate brown option. The main dial features a white base with a black circular path that is marked with prominent READ MORE

Snow White Princess Diamond Watch Showcased At The Doha Jewelry and Watch Exhibition

The legendary jewelry and watchmaker, Mouawad chose Qatar as the location for the first unveiling of the exclusive creation, the Snow White Princess Diamond Watch. The women’s watch, valued at $68 million, made it’s appearance at the Doha Jewelry and Watch Exhibition (DJWE) and was on display at the Mouawad booth throughout the show that ran until February 26th. The diamond-studded watch was created from 18K white gold and layered with 223 colorless diamonds that vary in size. With an outstanding 106.93 carats, the Snow White Princess is another amazing example of the exquisite attention to detail and artistry that READ MORE

BASELWORLD Announces Launch Of New App

An advanced version of the free BASELWORLD App has recently been launched. The versatile and portable show guide simplifies orientation and navigation through the grounds by providing essential information for BASELWORLD 2012, along with an interactive 3D map. BASELWORLD has enriched the App by adding pictures and more details regarding the exhibitors and the media. A further feature is the event program, listing all the events and various press conferences and cocktails for the brands. The events can be saved as favorites or marked directly to the calendar of any smart phone. Free for dowload, the BASEWORLD App will work READ MORE

“Act of Valor” Features the Jaeger-LeCoultre Navy SEALs Watch

The new action film by Relativity Media, Act of Valor, opens February 24 in theaters and stars active-duty Navy SEALs, along with actors Roselyn Sanchez, Jason Cottle, Alex Veadov and Nester Serrano. Watch enthusiast will not be able to miss the real-life SEALs featured in the movie are wearing Jaeger-LeCoultre’s Master Compressor Diving Automatic Navy SEALs watch. Created under a trademark arrangement with the U.S. Navy, the watch is designed to endure tremendously harsh conditions and features on a new form of Super-LumiNova that is intensely visible underwater or in the dark. The timepieces also contain all in-house Jaeger-LeCoultre automatic READ MORE