Seth Semilof

Seth Semilof, Publisher of Haute Living magazine, has been a devoted watch enthusiast since he can remember. It was out of this passion that, last year, Semilof and business partner Kamal Hotchandani launched luxury timepiece website Haute Time. The two curate the site, hand-selecting all content that goes live. Semilof highlights his favorite—and the most sought-after—watch brands through weekly five-question interviews with the CEOs and Presidents of these top-tier companies. Finally, he curates the site on a daily basis, including three or more updates on newsworthy topics every day.

More About Seth Semilof

POSTS BY Seth Semilof

Rolex Steps into the Social Media World

Rolex, a supreme leader in the luxury world, has always been a little behind in the social media world. They finally made the move into this century by creating an official YouTube and Twitter account for fans to follow. The brand has always taken a traditional approach to marketing, but decided it was time to follow suit of other luxury watch brands in launching devoted, official social media sites. The establishment of an official Rolex YouTube page signals a key move for the brand and they are now using the video broadcasting channel to unveil their new collections, with short READ MORE

Cameron Diaz Revealed as TAG Heuer’s New Link Lady

As TAG’s newest promoter for their latest line of Link Lady Watchers, Cameron Diaz was one of the most talked about secrets at this year’s Baselworld watch fair. Nobody knew who would be representing the line until TAG’s launch party on March 7, when Cameron Diaz appeared on stage wearing one of the latest models. Cameron has always been very selective about brand endorsements through out her career and has said one of the things she loves about TAG Heuer is the way they challenge the rules and think outside the box. The innovative watches have encircling, pebble-shaped cases with READ MORE

Hublot Antikythera Mechanism

The Antikythera watch was recently presented by Hublot at Baselworld 2012. Offered in a small square-like Titanium case, to keep all the focus the mechanism, the Antikythera watch has combined a link between Hublot and their futuristic designs and manufacturing techniques, representing an era that predates current technology. The Antikythera’s secrecy lies within the traditional historians and archeologists belief that the earth was flat and was positioned in the center of the universe. The original Antikythera mechanism exhibits that our ancestors in fact had a great understanding of the universe, and knew the Earth was round and orbited the sun, READ MORE

The Limited Edition Flying Tourbillon Watch For Women From Chanel

Women who like to make fashion statements with the style of their watch might have to re-consider the present fashion movements that have long embraced the use of tourbillons in timepieces. READ MORE

Basel World: DeLaneau, Combining Artwork With Watchmaking

My next meeting at Basel World was with DeLaneau, a very interesting watch company that has stores in Moscow, London (inside Harrods) and New York City on Madison Avenue. These watches are considered a work of art. Each watch is hand painted by artists in their studio in Geneva and they take a lot of pride in the artists that create each custom watch. They watches that were showcased were a stunning example of miniature and enameling painting on watches. DeLaneau’s booth at Basel World was very unique. DeLaneau had their own artists making watch the faces right there so READ MORE

5 Questions With Jorn Werdelin, CEO of LINDE WERDELIN

Haute Living: Tell us some of the most exciting developments at LINDE WERDELIN today? Jorn Werdelin: In the last five years, while developing The Reef, LINDE WERDELIN has established itself as the only company boasting the widest knowledge and know-how in manufacturing high quality dive instruments. Certainly like no other watch manufacturer retains. This skill and experience has been applied, both in its design and structure, into the new Oktopus II, LINDE WERDELIN’s latest timepiece which will be proudly launched at BaselWorld 2012. The Oktopus II timepieces, along with the Reef, LINDE WERDELIN’s highly technical and crafted diving instrument, represent the READ MORE