Seth Semilof, Publisher of Haute Living magazine, has been a devoted watch enthusiast since he can remember. It was out of this passion that, last year, Semilof and business partner Kamal Hotchandani launched luxury timepiece website Haute Time. The two curate the site, hand-selecting all content that goes live. Semilof highlights his favorite—and the most sought-after—watch brands through weekly five-question interviews with the CEOs and Presidents of these top-tier companies. Finally, he curates the site on a daily basis, including three or more updates on newsworthy topics every day.
5 Questions With Doron Basha, CEO and President Of MILUS USA
Haute Time: Tell us some of the most exciting developments at Milus today? Doron Basha: We discovered that Milus was involved in a US Navy Program to save airmen’s lives during the Pacific campaign during WW2. The program was called “Life Barter Kits”, in essence, airmen would be given a hermetically sealed durable rubber case containing valuable gold items and a watch – namely a Milus Watch inside in order to potentially trade for their life, in the event they were forced to parachute onto islands of the Pacific populated by indigenous tribes who were often cannibalistic in those years. READ MORE
