Seth Semilof

Seth Semilof, Publisher of Haute Living magazine, has been a devoted watch enthusiast since he can remember. It was out of this passion that, last year, Semilof and business partner Kamal Hotchandani launched luxury timepiece website Haute Time. The two curate the site, hand-selecting all content that goes live. Semilof highlights his favorite—and the most sought-after—watch brands through weekly five-question interviews with the CEOs and Presidents of these top-tier companies. Finally, he curates the site on a daily basis, including three or more updates on newsworthy topics every day.

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Specialty Ceramic Watches for Military Personnel by Bell & Ross

Bell & Ross, a ceramic watch manufacturer, has carved out a niche for itself by providing high quality, good looking watches that can withstand the rigors of a soldier’s life. These watches, available in several different colors, include rubber-like straps that are durable as well as water resistance for up to 100 meters in depth. There are two models in the Military Ceramic line, the BR 03-92, which is a 42 mm automatic movement watch and the smaller BR S, which is a 39 mm quarts movement watch. Both watches include a matte black steel buckle and are designed to endure extreme conditions. Like Haute Time? Join our READ MORE

Rolex Joins James Cameron In Making History

Partnering with National Geographic and Rolex, the director of Terminator, Titanic, and Avatar fulfilled a life-long dream to explore the bottom of the sea. A Journey to the Bottom of the Mariana Trench surpassed the move of his rival Richard Branson whose previous attempt resulted in poor video quality at best due to the unexpected amount of silt that was stirred by the submarine. When on his expedition, James Cameron wore an exclusive, special-edition watch as part of the evidence that Rolex was involved in the expedition. The watch, which is unusual due to its white dial, is so rare READ MORE

Haute Time Sits Down With Mr. Philippe Merk, CEO Of Audemars Piguet

Haute Time Curator Seth Semilof sits down with the CEO of Audemars Piguet, Mr. Philippe Merk and discusses the 40th Anniversary of The Royal Oak timepieces as well as the history and success of Audemars Piguet READ MORE

Haute Time Presents An Inside Look At Maitres Du Temps Timepieces With Founder Steven Holtzman At Basel World

Haute Time Curator Seth Semilof gets an inside look at the Maitres Du Temps timepieces at Basel World with the company’s founder Steven Holtzman. READ MORE

Haute Time Presents Christophe Claret And His X-TREM-1 Watch At Basel World

Haute Living Curator Seth Semilof meets with Christophe Claret at Basel World and gets an exclusive look at his X-TREM-1 timepiece READ MORE

Watchmaker Seagull Targeted By Swiss Omega At Basel Fair in Switzerland

Patents and intellectual property are key factors in the Watchmaking business, and Omega has targeted their sights on competitor Seagull. Omega filed a complaint with the event’s organizing committee after Seagull used a signboard including the term “Co-Axial”. Omega owns trademarks on “Omega Co-Axial” and “Co-Axial 3”. Seagull immediately removed the signs and kept them down for the duration of the show despite the committee determining that the sign was not in violation of Omega’s intellectual properties. While they won the case against Omega, Seagull has a long history of patent and IP troubles, and decided not to intensify the READ MORE