Seth Semilof

Seth Semilof, Publisher of Haute Living magazine, has been a devoted watch enthusiast since he can remember. It was out of this passion that, last year, Semilof and business partner Kamal Hotchandani launched luxury timepiece website Haute Time. The two curate the site, hand-selecting all content that goes live. Semilof highlights his favorite—and the most sought-after—watch brands through weekly five-question interviews with the CEOs and Presidents of these top-tier companies. Finally, he curates the site on a daily basis, including three or more updates on newsworthy topics every day.

POSTS BY Seth Semilof

Morgan’s Jewelers Owner Marshall Varon Hand-Picks Top Rolex Models

Morgan’s Jewelers Owner Marshall Varon Hand-Picks Top Rolex Models

Morgan’s Jewelers has been the official Rolex Jeweler for the South Bay area of Los Angeles for more than 45 years and its owner, Marshall Varon, spoke to Haute Time about the best Rolex models, most of which he owns. The Rolex Watch Company is one of the most recommended and recognizable brands in luxury timepieces, and it cultivated success manufacturing reliable, certified chronometer mechanical movements built within water-resistant cases and suitable for any climate condition. Rolex dates back to the 1900s, and even introduced the world’s first water resistant-watch, the Oyster. Since then, Rolex has continued to make both technological READ MORE

Audemars Piguet Creates Limited Edition Celebrating Queen Elizabeth II Cup, Hong Kong

Audemars Piguet Creates Limited Edition Celebrating Queen Elizabeth II Cup, Hong Kong

In order to commemorate the 14th anniversary of the Queen Elizabeth II Cup in Hong Kong, Audemars Piguet launched a limited edition timepiece of the Tradition collection. Audemars Piguet was founded 137 years ago and has enjoyed a synergistic partnership with the Hong Kong Jockey Club for the sponsorship of the AP QEII Cup race since 1999. The cup has a literally regal history, founded in 1975 to mark a visit to Hong Kong by Queen Elizabeth II and the Duke of Edinburgh, Prince Philip. The Audemars Piguet Queen Elizabeth II Cup 2012 wristwatch took design cues from a vintage custom-shaped pocket watch READ MORE

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