Seth Semilof

Seth Semilof, Publisher of Haute Living magazine, has been a devoted watch enthusiast since he can remember. It was out of this passion that, last year, Semilof and business partner Kamal Hotchandani launched luxury timepiece website Haute Time. The two curate the site, hand-selecting all content that goes live. Semilof highlights his favorite—and the most sought-after—watch brands through weekly five-question interviews with the CEOs and Presidents of these top-tier companies. Finally, he curates the site on a daily basis, including three or more updates on newsworthy topics every day.

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Haute Time Presents Bernard Richards Founder B.R.M Watches

Haute Time recently had the pleasure of sitting down with Bernard Richards, Founder B.R.M Watches. READ MORE

Haute Time Sits Down With Marzio Villa, President Of Cuervo y Sobrinos Timepieces At Basel World

Haute Time Curator Seth Semilof sits down with Marzio Villa, President of Cuervo y Sobrinos timepieces at Basel World READ MORE

Haute Timepiece Madness Update: See Which Watches Are Leading Round 1

Welcome to Haute Time Timepiece Madness! Our Haute Time curators have carefully selected the hautest timepieces shown at this year’s Salon International de la Haute Horlogerie (SIHH) and Basel World 2012. In our haute spin on March Madness, 32 of the most luxurious and technologically advanced timepieces from the finest watchmakers will compete against one another–with two timepieces going head to head each week, for readers to vote for their preference within each faceoff. The competition will be fierce and each week will deliver faceoffs between the most coveted timepieces in the world. The watches with the most votes, at READ MORE

French Film Idol Alain Delon Auctions Watch Collection For $590,300

Chinese buyers proved their economic clout in Paris Thursday at an auction of watches owned by French actor and film idol Alain Delon. Auction house Cornette de Saint-Cyr said that the sale brought in $590,300 as collectors and fans bid in excitement and Chinese buyers bid via phone. Delon was not present for the sale of 100 watches he had collected for more than 50 years. His collection included top brands like Rolex, Cartier, Blancpain, Audemars-Piguet, Vacheron Constantin and Breitlin. Before the sale, the auctions were on display in Hong Kong, where Delon is immensely popular (explaining the influx of Chinese buyers). READ MORE

Rolex-Sponsored “DeepSea Challenge” Dives To Lowest Point On Earth

The DeepSea Challenge, the joint scientific expedition sponsored by Hollywood director James Cameron, National Geographic and Rolex, made the first-ever successful dive 27,119 feet into the Mariana Trench, the lowest point in the planet, off the coast of Australia and Papua New Guinea on March 26. Now the expedition shifts to the next phase of scientific analysis, long-term planning and solicitation of support support for the expedition today. The prototype submersible, the DeepSea Challenger, piloted by Cameron, will undergo further engineering for future dives. Source: Pacific News Center Like Haute Time? Join our Facebook page or follow us on Twitter @hautetime. READ MORE

Jaeger-LeCoultre Reveals Winner Of “MAD ABOUT REVERSO” Contest

Back in March, Jaeger-LeCoultre ran a content through Facebook asking fans to prepare an advertising campaign, inspired by the 1960s Mad Men era for the iconic “Grande Reverso Ultra Thin Tribute to 1931” watch. Kaveh Hearian has just been announced as the winner of the “MAD ABOUT REVERSO” contest for his outstanding campaign art and tagline, “Time is luxury, invest it WISELY.” Earlier this year Jaeger-LeCoultre, created a 25-piece engraved edition of the Reverso: The Grande Reverso Ultra Thin Tribute to the award-winning AMC series Mad Men. The unique edition’s art deco style, praised by Mad Men series creator Matthew Weiner, inspired creative ad campaigns from both Jaeger-LeCoultre and READ MORE