Seth Semilof, Publisher of Haute Living magazine, has been a devoted watch enthusiast since he can remember. It was out of this passion that, last year, Semilof and business partner Kamal Hotchandani launched luxury timepiece website Haute Time. The two curate the site, hand-selecting all content that goes live. Semilof highlights his favorite—and the most sought-after—watch brands through weekly five-question interviews with the CEOs and Presidents of these top-tier companies. Finally, he curates the site on a daily basis, including three or more updates on newsworthy topics every day.
Audemars Piguet Ambassador Rory McIlroy Wins the PGA Championship
Audemars Piguet scored a hole-in-one with its choice of Rory McIlroy as brand ambassador. The Northern Irish golf phenom soared to victory to win his second major at the PGA championship in Kiawah Island, South Carolina, coming in at 13 under par. Immediately after winning McIlroy sported his Royal Oak Offshore Chronograph as he posed for photographers with his trophy. From there he got on a plane to Cincinnati to support his professional tennis player girlfriend, Caroline Wozniacki. Wozniacki was competing at the Western and Southern Slope Open, where McIlroy was introduced to another number-one-in-the-world athlete, Roger Federer. Much like READ MORE
