Seth Semilof

Seth Semilof, Publisher of Haute Living magazine, has been a devoted watch enthusiast since he can remember. It was out of this passion that, last year, Semilof and business partner Kamal Hotchandani launched luxury timepiece website Haute Time. The two curate the site, hand-selecting all content that goes live. Semilof highlights his favorite—and the most sought-after—watch brands through weekly five-question interviews with the CEOs and Presidents of these top-tier companies. Finally, he curates the site on a daily basis, including three or more updates on newsworthy topics every day.

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Haute Time Visits Baume & Mercier in New York

By Seth Semilof
Haute Time Visits Baume & Mercier in New York

This week, Haute Time got the chance to visit with Baume & Mercier to get a close-up look at the Maison’s new timepieces for Spring. The Swiss manufacture introduced new watches from the Clifton and Capeland collections, and we’ve got your in-depth look: First up is a Capeland 44mm timepiece, with a new manufacture movement with worldtimer function. This timepiece will be available in steel and 18K red gold – we got to see the steel piece, which will be available around July 2013. Pictured here with a blue alligator strap, this model features beautiful blue steel on the face of READ MORE

Audemars Piguet Boutique Displaying World’s Most Famous Baseball Card in Advance of Auction

By Seth Semilof

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Audemars Piguet Boutique Displaying World’s Most Famous Baseball Card in Advance of Auction

For baseball fans, the T206 Honus Wagner is the stuff of legend. Known as the most famous baseball card in the world, the T206 depicts Johannes Peter “Honus” Wagner nicknamed, widely considered one of the best baseball players of all time. This week the Audemars Piguet flagship in New York welcomed “The Jumbo Wagner”,  one of the highest graded editions of the T206 card in advance of an auction taking place on April 5. When the Goldin Auctions house decided to put the card under the gavel, they were faced with the predicament of where to display the most valuable baseball card of all READ MORE

Haute Time Throwback Thursday With Audemars Piguet’s Francois-Henry Bennahmias

By Seth Semilof
Haute Time Throwback Thursday With Audemars Piguet’s Francois-Henry Bennahmias

Three years ago, Haute Living did a shoot with then-President and CEO of Audemars Piguet North America, Inc., Francois-Henry Bennahmias at the company’s US headquarters on 57th Street in New York. Today, we’re revisiting that feature for #Throwback Thursday. For the shoot, we snapped Bennahmias in front of his framed picture of Muhammad Ali and Arnold Schwarzenegger. Since Schwarzenegger was the first major ambassador Bennahmias worked with, the picture meant a lot to him. Following a meeting organized at the company headquarters in Switzerland, Audemars Piguet introduced a commemorative watch in honor of Schwarzenegger’s film End of Days. Other limited edition watches followed, including the Royal Oak READ MORE

Haute Time Visits Arya Mozaffarian of Shapur Fine Jewelry

By Seth Semilof

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Haute Time Visits Arya Mozaffarian of Shapur Fine Jewelry

I was in San Francisco on business and had the privilege of meeting with Arya Mozaffarian, and checking out some of his new favorite. Their store is located on Post Street in San Francisco, and has been servicing the city on luxury timepieces since 1883. He store is an authorized dealer for Audemars Piguet, Ulysse Nardin, Hublot, Chopard, Dewitt, Graham London, and more. Walking around the store, Arya pulled some hard to find pieces, and we got a first hand look. The first piece was a beauty. It was Audemars Piguet Rose Gold Diamond Offshore. The next piece Arya brought READ MORE

Haute Time VIDEO with Roger Dubuis CEO Jean-Marc Pontroué at SIHH

By Seth Semilof

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Haute Time VIDEO with Roger Dubuis CEO Jean-Marc Pontroué at SIHH

Haute Time had the opportunity to sit down with Jean-Marc Pontroué, Global CEO of Roger Dubuis at SIHH. The Roger Dubuis booth was extraordinary with live eagles on site—certainly a spectacle that gained everyone’s attention. Actor Gerard Butler was also there, as well as the brand’s new amazing timepieces. “It was time to get back to our core collection, which is Excalibur,” Pontroué said of the collection, which now also includes ladies watches. The brand presented its Excalibur collection including: The Roger Dubuis Excalibur Quatuor, Roger Dubuis Excalibur 42 Skeleton Tourbillon, Roger Dubuis Excalibur Table Ronde, and the Roger Dubuis READ MORE

Which Watch Brand Should be Featured in the new Rolls-Royce Wraith?

By Seth Semilof

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As Rolls-Royce launches the new Wraith, we have to ask, “What would be the perfect watch brand to make their clocks?” We have to review the brands, plus choose a brand that doesn’t have an existing partner with an auto company. Haute Time chooses five brands we think would make a great fit. 1.  Breguet 2.  Harry Winston 3.  A. Lange & Sohne 4.  Grebuel Forsey 5.  Patek Philippe We feel all five of these watch brands would make an exceptional clock for the Rolls-Royce Wraith. READ MORE

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