Martin Green

Living and breathing Haute Horlogerie for more than two decades, Martin Green's everyday life is infused with watches. A love for the history of watches is combined with an eclectic taste, while his studies at the Gemological Institute of America sparked a deeper understanding of diamond set watches. After writing for several international publications he joined Haute Time. Savoring the good life he divides his time between Europe and the US, always on the look out for the next story to write.

POSTS BY Martin Green

Haute Highlights Of The 2021 LVMH Watch Week

Haute Highlights Of The 2021 LVMH Watch Week

Although digital, was this year’s edition of the LVMH Watch Week quite the event. Hublot, Zenith, and Bulgari all showed that not even a pandemic could slow down their drive to innovate, as they presented their latest watches. While they all impressed, these are our haute highlights; READ MORE

TAG Heuer And Porsche Announce Historic Partnership

TAG Heuer And Porsche Announce Historic Partnership

Few watch brands have such a tight connection with the world of car racing as TAG Heuer. As this sport rose to new heights after World War II, Heuer as the brand was called back then, was there on the journey with it. TAG Heuer has especially a special connection with Porsche. Not only share many watches their name with that of a Porsche, the brand also sponsored prominent Porsche drivers such as Jo Siffert, who was very successful with the legendary Porsche 917. Later on, Steve McQueen would drive the same type of Porsche in perhaps his biggest movie ever; Le Mans. Here, not only would his overall sport the Heuer logo, just as Siffert, but there was also a Heuer chronograph around his wrist. TAG Heuer CEO Frédéric Arnault has brought the two legendary names together again by forging a partnership with one of the world’s most prominent sports car manufacturers. READ MORE

Ulysse Nardin Lets Diamonds Do The Talking In The New Skeleton X Sparkling Collection

Ulysse Nardin Lets Diamonds Do The Talking In The New Skeleton X Sparkling Collection

Throughout its rich history has Ulysse Nardin made a name for itself by creating striking and technically advanced watches. Unique is that these two elements are not only in harmony with each other but actually reach synergy. This is also evident in the new Skeleton X Sparkling collection, which offers a contemporary take on luxury. READ MORE

Rolex Continues Its High-Speed Legacy At Daytona

Rolex Continues Its High-Speed Legacy At Daytona

For Rolex, the beach at Daytona plays an intricate part in their history. It was there that Sir Malcolm Campbell initially did his high-speed runs, breaking the world land speed record five times. Hans Wilsdorf, the founder of Rolex, was already in a very early stage interested in Sir Malcolm Campbell’s achievements and recognized the potential of collaborating. They teamed up, and Campbell joined the Rolex family, achieving the vast majority of his records with a Rolex around his wrist. In 1965, Rolex officially named their chronograph Daytona, and it would become quickly more famous than the beach it got its name from. READ MORE

Haute Time Talks Maradona, New Models, And The State Of The Industry With Hublot CEO Ricardo Guadalupe

Haute Time Talks Maradona, New Models, And The State Of The Industry With Hublot CEO Ricardo Guadalupe

At the end of another very successful LVMH Watch Week, we had the opportunity to sit down, virtually, with Ricardo Guadalupe, CEO of Hublot. We talked with him about the latest watches from his brand, how the pandemic is affecting the watch industry, and the passing of his good friend and football idol, Diego Maradona. READ MORE

Zenith Serves Up The El Primero In Enticing New Flavors At LVMH Watch Week

Zenith Serves Up The El Primero In Enticing New Flavors At LVMH Watch Week

When you say Zenith, you say El Primero. While the brand is about so much more, this legendary automatic chronograph movement continues to shape Zenith. This is not at all a bad thing, as the brand is not stuck on replaying its greatest hits but rather lets the past inspire its future. This also becomes clear when looking at the new watches that Zenith introduced at the 2021 edition of LVMH’s Watch Week; READ MORE

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