Andre Frazier

POSTS BY Andre Frazier

Audemars Piguet 2012 Ad Campaign

Just in time for the opening of Salon International de la Haute Horlogerie (SIHH) this week, Audemars Piguet has relesed images from their 2012 advertising campaign. In celebration of the 40th anniversary of the iconic Royal Oak timepiece, the Manufacture has created a new brand campaign with stunning visuals and the powerful tagline: “To break the rules, you must first master them.” The campaign, created by the Lowe Superculture in London, will feature the work of renowned still life photographer Richard Foster and the acclaimed landscape photographer, Dan Holdsworth. “This is more than just an advertising headline, it expresses the essence READ MORE

Visionary Watchmaker Dominique Loiseau Joins Girard-Perregaux’s Manufacturing Team

Iconic luxury Swiss watch brand Girard-Perregaux has added legendary watchmaker, Dominique Loiseau, to its prestigious manufacturing team. Dominique Loiseau has worked at the summit of complex horology for more than 30 years and is the creator of remarkable timepieces such as the six Montres de Sables, the Rose de Temps clock, the Renaissance or Capriccio pocket watches and the famed Blancpain 1735 wristwatch. His latest timepiece, the Loiseau 1f4, is the most complicated automatic watch in the industry with eight patents in its movement. A restorer of collectors’ timepieces, artisan and teacher at the International Museum of Watchmaking in La Chaux-de-Fonds, READ MORE

Baselworld Preview

Baselworld—the World Watch and Jewelry Show—opens its doors in just eight short weeks. On March 8, Basel, Switzerland will host around 1800 companies from the watch, jewelry and precious stone industries as they showcase their newest developments and innovations. Mira will debut its first ladies collection. The Fée Céleste sparkles with 166 diamonds and tells a love story through imagery. A swan floats on a mother-of-pearl and black aventurine lake, waiting for its companion. Combined with pink gold, the beauty of the swan’s plumage is accentuated. The passing of time is symbolized by the off-center hours at 12 o’clock and READ MORE

Rolex Becomes Official Partner Of USGA

Thanks to a multi-year extension and expansion deal, Rolex will continue its long standing relationship as a worldwide supporter of the United States Golf Association. With this arrangement, Rolex becomes the official partner of the USGA. Not that this tye of sponsorship is new to the Swiss watchmaker. Rolex is currently the official timekeeper at many golf competitions and organizations, including the The R&A, PGA Tour, European Tour, LPGA Tour, and American Junior Golf Association. Rolex has sponsored many USGA champions for over forty years including Arnold Palmer, Jack Nicklaus, Gary Player, Tom Watson, Retief Goosen, Phil Mickelson, Tiger Woods, Annika READ MORE

The Swatch Group’s Most Successful Decemeber Yet

Having the strongest month of turnover in December, The Swatch Group exceeded CHF 7 billion for the first time in the company’s history with group sales of watches and jewelry up 21.7%. The most significant growth came about in China The group’s watch and jewellery division recorded sales of CHF6.31 billion. In addition to its individual brands performing well, Swatch Group’s production division also saw big growth with the demand for different types of components contributing to a marked increase in gross sales of 32.6% to CHF2.02 billion. Like Haute Time? Join our Facebook page or follow us on Twitter @hautetime. READ MORE

5 Questions with Bell & Ross President Stacie Orloff

1. Tell us some of the most exciting developments at Bell & Ross today? We continue to stay true to our heritage of producing watches inspired by Aviation and Military with our newest and very exciting introduction of WW1. This collection pays tribute to the first wristwatches worn by pilots in the 1920’s. It completes the evolution of military watches for us by adding a 45m round case to our existing collection. 2. What watch do you wear daily? I wear the new WW1 -96 Grande date and usually change that with a white ceramic diamond watch from our BRS READ MORE

Luxury Watch Trends 2018 – Baselworld SIHH Watch News

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Andre Frazier

POSTS BY Andre Frazier

Audemars Piguet 2012 Ad Campaign

Visionary Watchmaker Dominique Loiseau Joins Girard-Perregaux’s Manufacturing Team

Baselworld Preview

Rolex Becomes Official Partner Of USGA

The Swatch Group’s Most Successful Decemeber Yet

5 Questions with Bell & Ross President Stacie Orloff

Watches With a Cause: Patek Philippe Releases Its First-Ever Titanium Ref. 5270 & It’s Going To Auction For Charity

Richard Mille & Bubba Watson Collaborate On a Third Tourbillon In Watson’s Lucky Color

The Best Watches Worn At The 2022 Met Gala

Andre Frazier

POSTS BY Andre Frazier

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