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Two prominent watchmakers are engaged in trademark disputes in the United States, in cases that are sure to set precedents for the industry of haute horology. Rolex is at odds with Melrose.com, an online buyer, seller and refurbisher of luxury watches that has been accused of using counterfeit parts to fix Rolex watches. Rolex is seeking an injunction barring the company – which brings in $10 million in revenues a year – from mentioning the Rolex name on their website. Melrose.com President Krishnan Agarwal brushed of Rolex’s claims as “ridiculous”, adding “If you install after-market rims on a Ford Mustang, READ MORE