Basel World 2012 Day 1 With The Zenith Team And Arnold Schwarzenegger

By Seth Semilof | March 10, 2012

My first stop of the day was to check out my good friend Alain Huy at Zenith. They have an amazing location at Basel World and I am very impressed with the new watches that are coming to the market. It was a improtu meeting. I just came in and he showed me some cool stuff they plan to bring on the market.

One watch was so big, Arnold Schwarzenegger loved it and top dealer in LA wanted to buy all 250 watches for US distribution, as this is going to be a show piece. I was more impressed with the tourbillon watch in rose gold for only $65k, an amazing piece for its value.

As I was sitting having a espresso with Alain, I got to see my good friend CEO Jean-Frédéric Dufour. Last year we had a private dinner with 15 Haute Living VIP’s last year at STK and was honored when he called me the ultimate connector. I also got to meet the Switzerland marketing and communications Juliette North and educate her about Haute Living.

It was great meeting and catching up on old friends. Love the watches and glad to see them doing some great things at Zenith. Haute Living has always been a huge fan of the brand.