10 Years On, Panerai Toasts Hong Kong

By Dan Ruisi | August 30, 2012

Officine Panerai will celebrate the tenth anniversary of its presence in Hong Kong this October with a retrospective in the company’s boutique in the city’s center.

Located in the Prince’s Building on the southern end of Statue Square, the four-part exhibit will play on the qualities that have endeared Panerai to a loyal customer base: History, Technology, Innovation and Exclusivity.

To go along with the exhibit, four limited edition reprises of classic Panerai watches will be available for purchase. The Lumnior 1950 8 Days, the Marina Militaire, the Submersible 1950 3 Day Automatic and the Radiomir 8 Days GMT will all be resurrected to remind the haute horology community that elegance never goes out of style.

The Officine Panerai fan site Paneristi.com is also celebrating a 10-year anniversary, and the watchmaker has shown its appreciation with the introduction of the already sold-out limited edition Luminor Paneristi Anniversary PAM 360. A 44 mm, stainless steel the Luminor Paneristi Anniversary PAM 360 fuses timeless style with cutting edge materials like DLC (Diamond-like carbon).

Panerai stands out in the world of luxury watches as the only major house based in Italy, though it has recently expanded operations to the industry’s traditional heartland in Neuchâtel, Switzerland.