Zenith Watches Taps Russell Westbrook as Brand Ambassador

Zenith is center court! The watchmaker has announced that NBA legend Russell Westbrook is Zenith’s new brand ambassador.

Westbrook, who is a point guard with the Oklahoma City Thunder, is not only a three-time All-Star, he also has a gold medal from the 2012 London Summer Olympics. Commenting on his new partnership with Zenith, Westbrook said, “As a professional basketball player, I’m continually striving to do better and reach new heights in my career. I feel that’s something Zenith and I share. I am excited and honored to be a part of a brand with such a rich history and immense creativity. In so many ways, the brand’s ideals and my passions overlap, making this a great partnership.”

Jean-Frederic Dufour, CEO of Zenith Watches added, “Since the beginning of its history, Zenith has always been a keen supporter of human skill and talent by accompanying personalities and people in their enterprises.” He adds, “Russell is a true talent in his craft and we are very happy to have found in him a person that shares our philosophy of putting innovation, creativity, and fearlessness at the forefront of each activity. As one of the NBA’s most unique dressers, Russell’s daring style has made him an icon both on and off court. I am deeply moved that I am now able to call him a friend of the brand.”

News of the partnership between Zenith and Westbrook comes as the watchmaker’s gears up to celebrate its 150th anniversary in 2015.

Photos courtesy Zenith.