Ulysse Nardin Launches Freak X Watch Collection With Haute Living At Island Gardens

By Paige Mastrandrea | February 17, 2019

To launch its new stunning collection of watches during Watches & Wonders Miami, the Freak X, luxury Swiss watch manufacturer Ulysse Nardin hosted an intimate dinner followed by a blowout bash in true Miami form, together with Haute Living. The event was nothing short of incredibly impressive, bringing out some of Miami’s most prestigious VIPs at Island Gardens Deep Harbour, looking over the beautiful display of superyachts during the Miami Yacht and Superyacht Show, where Ulysse Nardin is the official timekeeper.

Photo Credit: Romain Maurice

Notable attendees included global Ulysse Nardin CEO Patrick Pruniaux and his wife Nathalie; entrepreneurs/philanthropists Richard and Susie Charlton; real estate developer Louis Birdman and his wife, philanthropist Angela Birdman; real estate developer and owner of Wynwood Walls Joey Goldman; entrepreneur Rohan Marley; entrepreneur Bill Dean; former UFC Champion Luke Rockhold; NFL legend and Hall of Famer Michael Irvin; DJ Brendan Fallis and many more.

Photo Credit: Romain Maurice

To begin the night, VIP guests were seated for a beautiful dinner on a custom-made, back-lit dining table, with x-ray shark images on display, where Shiraz Catering provided a delicious meal of organic avocado and heirloom tomato “tartare,” prawn ravioli with smoked Jerusalem artichoke, Beachwood smoked beef filet mignon and sesame and bread crumb crusted monk fish.

Photo Credit: Romain Maurice

As the evening progressed, hundreds of Miami’s elite made their way through the custom-made, laser-emblazoned tunnel, leading to the gorgeous outdoor space where private cabanas were set up with Perrier Jouet Champagne and Avion tequila bottle service. The Ulysse Nardin Freak X Collection was on display in back-lit vitrines, while striking, X-ray-like imagery from the campaign was on display all over the room, as was the iconic Ulysse Nardin anchor logo.

Josi Paula, Purple Miami, Kamal Hotchandani, Deyvanshi Masrani

Photo Credit: Romain Maurice

The evening came to a magnificent end with a live acrobat-inspired performance by Irina Kazakova that created the perfect finale for the swanky, futuristic-chic night of celebration in honor of the Freak X launch.