Swatch Will “Fight” to Make 8 Billion Swiss Francs in Sales in 2012
Swatch Group, the world’s largest watchmaker, set an ambitious global sales goal for 2012. They strive to top total sales from the previous year by a margin of 1 billion Swiss francs, bringing their t…
Longines’ History Defines Watchmaking
Longines celebrates its 180th anniversary this year with a great new series of mechanical watches called the Saint-Imier collection. The name is a tribute to the village in the Swiss Jura in the heart…
