Luxury watchmakers Piaget have been announced as the title sponsor of the USPA Gold Cup. It will be the sixth year that the Swiss company sponsor the competition, set to be held at the International Polo Club Palm Beach from March 10 to 24. The 26-goal USPA Gold Cup, which was established in 1974, is one of the most prestigious matches in the sport.
As the official timekeeper of the International Polo Club Palm Beach and the Palm Beach Polo Season, Piaget is celebrating the club’s 10th anniversary season with a limited-edition Polo FortyFive Black timepiece. This will be the newest watch in the company’s polo watch collection, which began in the late 1970s. Larry Boland, the president of Piaget said; “Having our brand aligned with the nation’s most prestigious polo club makes this the perfect partnership.”
Meanwhile, John Wash, the president of the IPC, told us of the partnership; “Piaget brings to IPC and our upcoming 2013 season, the style, panache, and world-renowned cachet commensurate with their brand and international polo. IPC has enjoyed a long-standing partnership with Piaget, and we are honored to have them involved with our organization. Their reputation for excellence makes them an ideal sponsor.”
It’s set to be an exciting season, with America’s three 26-goal triple crown tournaments – the USPA C.V. Whitney Cup, the USPA PIAGET Gold Cup, and the USPA Maserati 109th U.S. Open Polo Championship – being played between March and April.
Source and photos courtesy Piaget.