Pelé Helps Hublot Launch Global World Cup Campaign in Miami

By Hadley Henriette | May 2, 2014

VEGA6389-1024x682 — Rick De La Croix, Pelé and Ricardo Guadalupe pose with Carnival-themed dancers

Pelé, one of the world’s most famous athletes and the only soccer player to win three World Cups, arrived in Miami this week for the kickoff of Hublot‘s new World Cup Campaign.

The “Hublot Loves Football” campaign will tour the globe in advance of the 2014 Brazil World Cup, which starts on June 12.

VEGA5832-1024x682 — With just over a month to go till the World Cup kicks off in Brazil, Hublot has launched its global “Hublot Loves Football” campaign.

For the campaign’s launch, Pelé and Hublot welcomed media at Brazilian artist Romero Britto‘s Studio in Wynwood, Miami for a press conference and Haute Living cover shoot.

Jorge-Perez-Romero-Britto-Pele-Philip-Levine-Ricardo-Guadalupe-1024x682 — Jorge Pérez, Romero Britto, Pelé, Mayor Philip Levine and Ricardo Guadalupe

Hublot-party-at-Baoli-1024x682 — Hublot teamed up with *Haute Living* and Dom Pérignon to host a special party at Bâoli in Miami.

Philip-Levine-Ricardo-Guadalupe-1024x682 — Mayor Philip Levine and Ricardo Guadalupe

Later that evening, the “King of Football” joined Hublot CEO Ricardo Guadalupe, Hublot’s Exclusive Partner in the Americas Rick De La Croix and Britto to celebrate with a Brazilian-themed party at Bâoli hosted by Hublot, Haute Living and Dom Pérignon.

Edgardo-Defortuna-Jorge-Perez-and-Gil-Dezer-1024x682 — Edgardo Defortuna, Jorge Pérez and Gil Dezer

Romero-Britto-Pele-1024x682 — Pelé shared a laugh with a fellow Brazilian, the artist Romero Britto

The group toasted the campaign’s success with glasses of Dom Pérignon, which flowed freely all evening long. Miami Heat’s DJ Irie entertained a packed house that included notables such as Miami Beach Mayor Philip Levine, Jorge Pérez, Gil Dezer, Anthony Shriver, Rohan Marley, Kevin Lyttle, Michael Grieco and Sammy Sosa.