Parmigiani Cares For Those In Need And Supports Local Communities And Retailers While Treating Clients
The COVID-19 pandemic hits many communities around the world and in the United States very hard. Next to the virus itself, is also the economic fallout that came in its wake devastating for many. While fighting the virus is essential, as is caring for those who are now in immediate need, so is supporting our economy. It is vital that when we come out on the other side, we still have a strong foundation on which we can build once again our prosperity. Working to achieve all that is challenging by itself, yet for Parmigiani, it formed the inspiration to develop in record time its “Helping Heroes” program for North America.
The beauty of this program is that it offers significant benefits to all involved. Clients can go to their favorite Parmigiani retailer and make a tax-free donation to a selection of pre-approved hospitals or nonprofit organizations. The amount that they donate is then given by Parmigiani back to them in the form of credit, which is valid for six months, or when the amount matches the retail price of one of their watches, they get to walk out with it on their wrist. As Gustavo Calzadilla, President of Parmigiani Fleurier Americas, puts it, “The Helping Heroes program is a small way we can encourage individuals to give back to our healthcare workers and stand together. It is our hope that the program will sway those who were considering making a donation to act on it.”
As many clients can’t or do not want to their local retailer, Parmigiani has also implemented an e-commerce platform for North America. With this platform, they not only offer their products to their clients but also support their retailers, of which many had to close their stores. It is of vital essence for Parmigiani to ensure that its local partners also survive the COVID-19 pandemic financially so that once this is all over, they can continue to contribute to the local economies and offer their expertise and services to existing and future Parmigiani clients in person again. With the new e-commerce platform, clients can make the purchase from the comfort of their own home, with Parmigiani taking care of all the logistics to get them their products. Clients can select during the check-out process a retailer to support, who will receive its usual credits for it. Parmigiani also has an eye for the sales teams of retailers of working from home. They not only receive an increased commission on every watch sold, but also get to treat their clients during these challenging times with a complimentary strap with purchase, and complimentary scheduled maintenance service at the 3rd and 6th year of ownership. With these programs, Pargmigiani shows that it is not only committed to its clients and dealers during these trying times but also their communities, contributing to ensuring that both the health situation and economy recover as swiftly as possible.
The donation program, which is valid in the U.S. only, will be active until April 30, 2020. Clients should contact their nearest authorized retailer for more information and a list of eligible watches. More information can also be found at https://www.parmigianiamericas.com/
