Panerai And Brabus Launch Partnership At Monaco Yacht Show
The Monaco Yacht Show is unlike any other, as the world’s leading brands in the maritime world present their most exquisite products against the unrivaled backdrop of this Mediterranean city. As brands with a passion for high-performance luxury, it was the perfect occasion for Panerai and Brabus to announce an exclusive partnership focussing on marine products.
As Panerai CEO, Jean-Marc Pontroué explains; “When we speak about partnership, it’s not just about a logo, it extends to the highest levels and smallest details. We offer each other complementary skill sets and synergies in terms of products, sales and key markets. The ideas, materials and technologies of our brands will be a vehicle for developing concepts that are both disruptive and spectacular. All of these elements will come together to create results and added value to the benefit of our clients, in terms of service, retail concepts and calibers.
The first result of their partnership is the Submersible S BRABUS Black Ops Edition (PAM01240), dedicated to BRABUS “Shadow Black Ops” series of high-performance boats. The timepiece features an imposing 47mm case made from Carbotech, in which the manufacture caliber P.4001/S ticks. While it is fitted on a sportive BRABUS-branded strap, it is the dial that makes this Panerai so different. Thanks to a clever design, this unique skeleton dial shows parts of the exclusive movement while maintaining easy legibility of all the watch’s functions. This includes a GMT-hand with AM/PM indicator, as well as a patented polarized date display. Thanks to a special manufacturing process, only the current date is shown in the window, with the rest remaining invisible. This way they don’t obstruct the view of the movement through the skeletonized dial.
“When put side by side, the similarities in regard to design language and overall character of the Panerai Submersible and the BRABUS Marine line of dayboats are obvious and striking. Both are made to be functional and stylish tools for life in the marine environment and therefore this combination just makes sense” said Constantin Buschmann, CEO and owner of BRABUS, at the Monaco Yacht Show.
The new Panerai is therefore also water-resistant up to 300 meters, and winds automatically thanks to an off-center oscillating weight made of tungsten. It transfers its energy to the two mainspring barrels, providing a power reserve of three days, which can be checked on the power reserve indicator at the back of the watch. Panerai is making 100 pieces of this robust and exclusive watch, marking the beginning of their exciting partnership with BRABUS.
