Lewis Hamilton Makes Surprise Appearance at IWC Exhibition

By Valerie Jack | November 4, 2013

IWC CEO Georges Kern with Selfridges Marketing Director Richard Taylor, Lewis Hamilton and IWC UK Brand Director Simon Chambers

F1 superstar Lewis Hamilton made a surprise appearance at the IWC Schaffhausen pop-up exhibition in the Selfridges Wonder Room in London, England. Hamilton, who is IWC’s new brand ambassador, was joined by Mercedes AMG Petronas Team Principal Ross Brawn at the launch of the two-week exhibition.

IWC EXHIBITION SELFFRIDGES — Mercedes AMG Petronas Formula One™ simulator car

The launch was attended by approximately 100 members of the UK press, who watched as Hamilton and Brawn tried out the Mercedes AMG Petronas Formula One™ simulator car in a virtual wind tunnel.

The exhibition at Selfridges celebrated the completely remodelled 2013 IWC Ingenieur watch collection, as well as IWC’s new partnership with the Mercedes AMG Petronas Formula One Team.