By Renee Lucas

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Haute Time Announces New Partner Carmelo Anthony

By Renee Lucas | September 24, 2012

On Saturday, www.dev.hautetime.com announced its new partner, Carmelo Anthony. The New York Knick was surrounded by his wife Lala, Haute Time Publisher Kamal Hotchandani, and friends Eva Longoria, Swizz Beatz, and Loren and JR Ridinger to celebrate his new involvement with the premiere luxury watch and online timepiece resource.

Anthony, a long time reader and fan of the magazine says, “I was approached to be featured as a celebrity ambassador and honored by the gesture.” The magazine will feature Anthony’s column discussing timepiece trends, styles, and products in their monthly publication distributed throughout the United States.

Haute Living Co-Founder, Kamal Hotchandani is excited with the partnership, and adds that Anthony’s passion and knowledge of watches is impressive. “We are building a platform that has never been seen in the watch industry before with our celebrity ambassadors,” he says.

In addition to contributing to the magazine, Anthony will also have further involvement within the publication as a founding partner of Haute Time. He says he was “intrigued by the business model so I took it one step further and decided to become involved with Haute Time,” and plans on taking a deeper role with the company.
 Coming off his gold medal win at the 2012 Olympic Games, the New York Knicks player is a busy family man, businessman, philanthropist and now a contributing columnist with Haute Time.

The group gathered in the private room at STK in New York City’s Meatpacking District where they toasted this new venture with Louis XIII Cognac. Also there was famed artist Domingo Zapata who painted over four previous Haute Living covers and presented them to cover moguls Eva Longoria, Swizz Beatz, Carmelo Anthony and Loren and JR Ridinger, who were thrilled to see their photos brought to another, artistic level.

Haute Time has also announced that it will continue its presence in the luxury watch world by producing a bi-annual print edition featuring watch reviews, exclusive content and in-depth celebrity and entertainment watch news.

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