Franck Muller & Roberto Cavalli Co-Branding
The Roberto Cavalli Group has combined with the Franck Muller Group to sign a co-branding contract for Roberto Cavalli watches starting in January 2012. One of the most influential international Italian brands, The Roberto Cavalli Group, and the Swiss company leader in extravagant, high-end watches, The Franck Muller Group have announced that they have signed a contract for the expansion, fabrication and distribution of “Roberto Cavalli by Franck Muller” watches.
Operational proceedings for the new contract with the Franck Muller Group will start in January 2012. The delivery of new products will take place through Roberto Cavalli stores, Franck Muller stores and luxurious watch retailers in countries around the world.
The intention of the deal is to expand “Swiss-made” watches of the highest standards for women and men using the “Roberto Cavalli by Franck Muller” brand name, uniting the style and distinction of the Florentine fashion group with the craftsman technique and precision engineering that has always defined the Franck Muller Group.
The “Roberto Cavalli by Franck Muller” watch collection was researched to respond to the different desires of sophisticated clientele and to compete in higher-quality categories. Retail prices starting in the “entry range” of 1,250 euros to 3,000 euros then moving to more prominent models in the “middle” range from 3,000 to 6,000 euros, and finally jewelry watches in the “image” range whose value will exceed 6,000 euros – a complete collection that continues in line with recent creations of the main fashion.
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