Cartier, the jeweler whose clientele have included the actress Elizabeth Taylor and the tsar of Russia , says they are pulling ahead of luxury rivals with watches that match the tenor of the times for less brazen exhibits of wealth.
Cartier is gaining market share in part because the financial slowdown is steering customers to more discreet timepieces, such as the brand’s best-selling Ballon Bleu series. With bigger watches losing ground, they are moving towards more unobtrusive and ergonomic designs.Cartier is making certain it preserves a geographical reach and is also benefiting from expansion in the branded jewelry market. T
he luxury icon may open 20 to 30 boutiques this year, many of them in South America , Europe and Asia, adding to a group of 310 outlets.