Cartier Brings Together A Unique Community Of Celebrities For Launch Of The Pasha
Ever since its creation in 1985 has the Pasha de Cartier been the watch of people who enjoy style with a unique twist. While in essence, it is just a round watch, it was famed watch designer Gerald Genta who made it more, by adding the typical Vendome-lugs and canteen crown. It made the Pasha de Cartier the watch to have in the 1980s, a success which Cartier perpetuated well into the new millennium. What made the Pasha even more special is that it is a watch that was embraced by a very diverse and international clientele. For the launch of the new generation of the Pasha, Cartier is joined by a very talented group of artists who have each made their mark in different ways. Rami Malek, Troye Sivan, Willow Smith, Maisie Williams, and Jackson Wang are all at the top of their field, where they stand out by their professionalism but also by not conform or restrain their creativity by traditional standards, very much like the Pasha.
As Arnaud Carrez, International Marketing and Communications Director of Cartier International, says about them; “Since its creation in the 1980s, the Pasha watch has embodied a certain idea of success directly linked to its extroverted design, power, and graphic nonconformism. It is as edgy as ever and in tune with today’s new generation of creators. These new Pasha ambassadors owe their success to their differences, creativity, connection, multidisciplinary talents, and generosity.”
The next generation of the Pasha de Cartier, which was already introduced during the digital edition of Watches & Wonders, will launch officially in China on July 1st and in the rest of the world on September 4th. It will be available in 41mm, as well as a smaller model in 35mm. Both come with automatic manufacture caliber 1847MC, which can be admired through the see-through caseback. Next to these models, does Cartier also introduce Pasha’s in gold, with or without diamonds, as well as a stunning skeletonized version.
