Seth Semilof

Seth Semilof, Publisher of Haute Living magazine, has been a devoted watch enthusiast since he can remember. It was out of this passion that, last year, Semilof and business partner Kamal Hotchandani launched luxury timepiece website Haute Time. The two curate the site, hand-selecting all content that goes live. Semilof highlights his favorite—and the most sought-after—watch brands through weekly five-question interviews with the CEOs and Presidents of these top-tier companies. Finally, he curates the site on a daily basis, including three or more updates on newsworthy topics every day.

POSTS BY Seth Semilof

The 12 Best Audemars Piguet Shout-Outs In Hip-Hop

The 12 Best Audemars Piguet Shout-Outs In Hip-Hop

Rappers are known for loving their expensive and stylish timepieces. Luxury watches have become iconic in hip-hop history and culture and over the last few years  the brand that has been getting the most love from the stars is Audemars Piguet. Jay-Z drops the brand’s name on a number of his tracks, Swizz Beatz designed a number of AP watches and Rick Ross even named a mixtape after them. But these rappers are not alone in showing their admiration for the Swiss watch brand. Just check out Vibe Magazine’s list of the The 12 Best Rap References About Audemars Piguet Watches. # 1. The Rapper: Jay-Z READ MORE

Girard-Perregaux Partners with Kobe Bryant For Fundraiser

Girard-Perregaux Partners with Kobe Bryant For Fundraiser

On Sunday, April 22, Kobe and Vanessa Bryant teamed up with Swiss watch brand, Girard-Perregaux to host a fundraiser for the Kobe and Vanessa Bryant Family Foundation which helps families in need through educational and cultural programs. Over 60 guests, including Cindy Crawford, Rande Gerber, Jo Champa, Flea from the Red Hot Chili Peppers and more, came to the event held at the home of one of the foundation’s board members in Los Angeles. “I am very happy Girard-Perregaux supports the work we are doing to address youth homelessness in Los Angeles,” Kobe said.  “Their contributions are helping us make a READ MORE

IWC Opens U.S. Flagship And Lanches Limited Edition Muhammad Ali Timepiece

IWC Opens U.S. Flagship And Lanches Limited Edition Muhammad Ali Timepiece

On April 25, Swiss luxury watch manufacturer IWC Schaffhausen opened its first US Flagship boutique on Madison Avenue in New York City. IWC celebrated this milestone-the largest boutique of its kind worldwide- with the launch of the Big Pilot’s Watch Edition Muhammad Ali timepiece. The limited edition is a U.S. exclusive of just 250 pieces. The high-profile event attracted notable guests such as Matthew Fox, Eric Dane, Patrick Dempsey,  Adriana Lima, Karolina Kurkova, Eric Dane, Channing Tatum, Patrick Dempsey and former boxing heavyweight champion Evander Holyfield. The event, held inside the impressive 3,000 square feet space also featured an exhibition of the work of famed photographer Howard Bingham, a READ MORE

The Rich History Of Engraving In BOVET Timepieces

The Rich History Of Engraving In BOVET Timepieces

Edouard Bovet began manufacturing  his first timepieces at the dawn if the 19th century, paying special attention to the decoration. His cases and movements were often adorned with gems, pearls, miniature paintings and engravings. The House of BOVET quickly became famous for its decorative arts, so famous in fact that the Emperor of China was one of the brand’s earliest collectors. Today BOVET timepieces remain part of the priceless heritage of the Forbidden City. 190 years later, BOVET remains a powerful institution is preserving the future of watchmaking’s decorative arts. This heritage and expertise spanning nearly two centuries is still READ MORE

2nd Annual Madison Avenue Watch Week Kicks Off April 28

2nd Annual Madison Avenue Watch Week Kicks Off April 28

The Wall Street Journal will present the 2nd Annual Madison Avenue Watch Week, kicking off April 28 and ending on May 4. This haute event celebrates the best of the best in horology, featuring 17 of the world’s premier watch retailers. The event is open to the public and will offer many highlights including watch previews and launches, discussions with watchmakers and experts, presentations on trends in design, manufacturing and mechanism technology, an exhibition of antique and historical timepieces. Madison Avenue Watch Week kicks off with the Gallery of Watches Tent, an exhibition that showcases images of the most advanced watches from READ MORE

U.S. Brand President Of Breguet, Michael Nelson Hosts Special Reception Celebrating The Bicentennial Of The Wristwatch

U.S. Brand President Of Breguet, Michael Nelson Hosts Special Reception Celebrating The Bicentennial Of The Wristwatch

On Tuesday April 24, U.S. Brand President of Breguet, Michael Nelson hosted a special reception at the Breguet boutique in New York City,  kicking off the celebration of the Bicentennial of the invention of the wristwatch. The 5th Avenue boutique is not just a store, but a Breguet museum, where watch enthusiasts can view a wide range of timepieces, including some of the most powerful Tourbillon watches on the market. The evening not only celebrated the Bicentennial of the wristwatch, but also the 10th anniversary of Breguet’s Reine de Naples ladies watch collection. Downstairs of the private reception was Breguet’s Queen of Naples exhibit complete READ MORE

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