Seth Semilof

Seth Semilof, Publisher of Haute Living magazine, has been a devoted watch enthusiast since he can remember. It was out of this passion that, last year, Semilof and business partner Kamal Hotchandani launched luxury timepiece website Haute Time. The two curate the site, hand-selecting all content that goes live. Semilof highlights his favorite—and the most sought-after—watch brands through weekly five-question interviews with the CEOs and Presidents of these top-tier companies. Finally, he curates the site on a daily basis, including three or more updates on newsworthy topics every day.

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POSTS BY Seth Semilof

Buben & Zorweg Introduce The Grand Aficionado

By Seth Semilof

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Buben & Zorweg Introduce The Grand Aficionado

Buben & Zorweg has unveiled the Grand Aficionado, a union of passion for the exquisite with innovative technology. The Grand Aficionado is a successful symbiosis of form and function; it embodies the trademark security stature and fine craftsmanship synonymous with Buben & Zorweg. It comes in two versions, Vinum and Tempus. VINUM VERSION  · Climate cabinet with consistent humidity for wine · Digital controls · Carousel with a vibration-free motor for 8 wine bottles · Additional storage space for 8 bottles · Satellites with a total of 12 TIME MOVER®, humidor, bar and wine cork display · German high-security safe with READ MORE

Jaeger-LeCoultre Presents Luke Tomlinson as Brand Ambassador

By Seth Semilof

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Jaeger-LeCoultre Presents Luke Tomlinson as Brand Ambassador

As one of the world’s most famous polo players and current captain of the England team, Luke Tomlinson is known for his reputation of success and elegance. Now, he will also be representing the Jaeger-LeCoultre brand as their new ambassador. Jaeger-LeCoultre is known for its iconic Reverso watch, which was born in 1931 in the polo fields in India. Since the inception of this classic timepiece and its innovative swiveling case, the Jaeger-LeCoultre brand has had a very strong connection to polo, and has continued to produce the Reverso and adapt it to present. “Jaeger-LeCoultre and the Reverso have real READ MORE

OMEGA House is Haven for London Games VIPs

By Seth Semilof

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OMEGA House is Haven for London Games VIPs

As the Official Timekeeper of the London 2012 Olympic Games, OMEGA will host an exclusive residence for members and guests to see and be seen. Nestled in the heart of Soho, OMEGA House is a storied Georgian townhouse that usually houses homeless philanthropy support group St. Barnabas Charity and its staff. As well as a luxe getaway from the chaos of the games, VIPs are offered this space to have business meetings, lounge with friends and watch the games on a big screen television in the Olympic Garden. Celebrity guests expected include OMEGA brand ambassadors Nicole Kidman and Buzz Aldrin. “We READ MORE

Girard-Perregaux Announces Launch Of Vintage 1945 Tourbillion

By Seth Semilof

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Girard-Perregaux Announces Launch Of Vintage 1945 Tourbillion

Girard-Perregaux announced the launch of the Vintage 1945 Tourbillon with three gold Bridges to retail for $215,000. The timepiece case is fashioned in pink gold, which strikes a contrast with the color of the main plate, and the barrel, lower gearwheel bridges and other bridge supports adapted a matte anthracite coating—the result of a particular combination of precious metals similar to platinum. The self-winding caliber GP9600 movement has an integrated micro-rotor housed under the barrel. The 1945 Tourbillon combines the latest technological progress in luxury watchmaking and concentrates rare technical and manufacturer expertise into a delicately curved Art Deco-inspired case. It’s READ MORE

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