Seth Semilof

Seth Semilof, Publisher of Haute Living magazine, has been a devoted watch enthusiast since he can remember. It was out of this passion that, last year, Semilof and business partner Kamal Hotchandani launched luxury timepiece website Haute Time. The two curate the site, hand-selecting all content that goes live. Semilof highlights his favorite—and the most sought-after—watch brands through weekly five-question interviews with the CEOs and Presidents of these top-tier companies. Finally, he curates the site on a daily basis, including three or more updates on newsworthy topics every day.

POSTS BY Seth Semilof

Haute Jet of the Week: Piaggio Aero with Ferrari

Haute Jet of the Week: Piaggio Aero with Ferrari

Piaggio Aero and Ferrari are together on the racing circuits and in the skies all over the world. The company says, “Just like the Ferrari, Piaggio Aero represents technology and unrivalled Italian style. One of the most recognized logos in the world is Ferrari’ “Prancing Horse,’ proudly displayed on the Piaggio Aero P180 Avanti II flown by the Scuderia. It is the only aircraft deemed worthy of carrying the Ferrari brand.” The Piaggio Aero P180 Avanti II combines innovative style and unrivalled performanceand on the interior expect the comfort of a large, quiet, unrivalled cabin. READ MORE

Haute Auto of the Week: Jaguar F-Type

Haute Auto of the Week: Jaguar F-Type

Did you know that Jaguar wasn’t always “Jaguar”? It began life in the early 1920s as the Swallow Sidecar Company, building sidehacks for motorcycles and then, in the 1930s, it began building cars, like the SS90 and SS100, so named because they were “Standard-Swallow” models. READ MORE

Haute Auto of the Week: Audi R8 V-10 Plus Coupe

Haute Auto of the Week: Audi R8 V-10 Plus Coupe

R8? Undoubtedly a ground-breaking and game-changing car when it was introduced in 2006. Mid-engine V-8, great looking, plenty of power (in the low 400s), terrific handling – what more could you want? “More horses”, said some, to which Audi replied with a powerplant provided by its Italian cousin, Lamborghini, a V-10 with 525 prancers. “Almost enough”, said a few, and Audi thus spake again, punching up more ponies, now to 550. And that, my friend, is the V-10 Plus. The V-10 Plus is available only in the hardtop coupe but what it may lack in al fresco joy it more READ MORE

Luxury Watch Trends 2018 - Baselworld SIHH Watch News

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