Seth Semilof

Seth Semilof, Publisher of Haute Living magazine, has been a devoted watch enthusiast since he can remember. It was out of this passion that, last year, Semilof and business partner Kamal Hotchandani launched luxury timepiece website Haute Time. The two curate the site, hand-selecting all content that goes live. Semilof highlights his favorite—and the most sought-after—watch brands through weekly five-question interviews with the CEOs and Presidents of these top-tier companies. Finally, he curates the site on a daily basis, including three or more updates on newsworthy topics every day.

POSTS BY Seth Semilof

A Closer Look: Chopard Mille Miglia Chronograph 2012

A Closer Look: Chopard Mille Miglia Chronograph 2012

Chopard has released a new special edition of their classic race-inspired Mille Miglia Chronograph. This beautiful timepiece draws its inspiration from the yearly 1,000 mile Mille Miglia competition featuring collector automobiles touring from Brescia to Rome and back. The touring event draws its heritage from an endurance race that ran through Italy until 1957, and is known as the most beautiful race in the world. Well equipped for high speed competition, the chronograph features oversized counters for easy reading. The layout of the face is inspired by the instrument panel of a race car with the secondary hands at the READ MORE

Richemont CEO tells Europe to Shape Up

Richemont CEO tells Europe to Shape Up

Europe is at risk of becoming nothing more than a tourist attraction for wealthy Chinese if it does not reform, head of luxury goods group Richemont Johann Rupert said. Rupert, the South African chairman and chief executive of Richemont told a results conference call on Wednesday that a few years ago he had said, “If people do not watch it Europe will become an open-air museum for traveling Chinese…Well, we are halfway there.” Rupert added, “You cannot work 35 hours a week, want to retire by 50 with full pension, have eight weeks of holiday and expect to be bailed READ MORE

Patek Philippe and More Go Big at Antiquorum Auction

Patek Philippe and More Go Big at Antiquorum Auction

The Antiquorum May 13 auction at Geneva garnered a total of CHF 7,466,737, with bidders coming from around the globe including Hong Kong, Taiwan, The Russian Federation, Germany, the United States and Switzerland. Entitled “Important Modern & Vintage Timepieces, Featuring the 40th Anniversary of the Audemars Piguet Royal Oak,” the event spawned an aggressive bidding for the 469 collection-worthy pieces. Patek Philippe Ref. 2523 “World Time” led the auction by selling at 1,190,500 CHF, over twice its estimated value. The amount testifies to the extreme rarity of this 18k gentleman’s wristwatch, adorned with a guilloche dial. The Patek Philippe Ref. 2526 READ MORE

Audemars Piguet Congratulates Brand Ambassador LeBron James on MVP Award

Audemars Piguet Congratulates Brand Ambassador LeBron James on MVP Award

Audemars Piguet continues to break barriers through its award-winning sports ambassadors, and now the Swiss brand is celebrating its championship of Haute Timepiece Madness and the success of brand ambassador LeBron James as MVP. James, an Audemars Piguet brand ambassador for one year now, was named Most Valuable Player for the 2011-2012 season last weekend. Lucky streak it is not, for this is the third time in four years that he earned the NBA’s undoubtedly most prestigious individual award. It’s clear the renowned brand and James both follow the same philosophy: “To break the rules, you must first master them.” READ MORE

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