Seth Semilof

Seth Semilof, Publisher of Haute Living magazine, has been a devoted watch enthusiast since he can remember. It was out of this passion that, last year, Semilof and business partner Kamal Hotchandani launched luxury timepiece website Haute Time. The two curate the site, hand-selecting all content that goes live. Semilof highlights his favorite—and the most sought-after—watch brands through weekly five-question interviews with the CEOs and Presidents of these top-tier companies. Finally, he curates the site on a daily basis, including three or more updates on newsworthy topics every day.

More About Seth Semilof

POSTS BY Seth Semilof

Part One: Ulysse Nardin Global CEO Patrik Hoffmann Announces Partnership with Five-Time Cy Young Award Winner Randy Johnson and “The Big Unit” Watch Launch

Haute Time joined Ulysse Nardin Global CEO Patrik Hoffmann and five-time Cy Young Award winner Randy Johnson in Phoenix to announce the brand’s partnership with Johnson and the launch of “The Big Unit” watch late 2012/early 2013. READ MORE

In Bloom: Piaget Celebrates Anniversary with the Rose Collection

In 1982, the Yves Piaget Rose was crowned the winner of the Geneva International Competition of New Roses. Thirty years later, Piaget celebrates the anniversary of this iconic symbol with the Rose Collection. The exquisite collection of timepieces, earrings, necklaces, rings, cuffs, bracelets and brooches all feature a rose motif. Amongst the stunning pieces is the Limelight Garden Party watch (pictured above), glowing in an 18k white gold case set with 668 brilliant-cut diamonds. The buckle also features 40 brilliant-cut diamonds. From lovely stud earrings to extravagant sets of diamond-dense necklaces and rings, every piece carries the Yves Piaget Rose, and with that READ MORE

Ulysse Nardin Global CEO Patrik Hoffmann Announces Partnership with Five-Time Cy Young Award Winner Randy Johnson and “The Big Unit” Watch to Launch 2012/2013

Haute Time spent the last weekend at the JCK/Luxury and Couture shows in Las Vegas. On Saturday night, we hosted an exclusive dinner at Lavo for 40 Ulysse Nardin retailers around the United States. During dinner, we were told about an upcoming special event where Ulysse Nardin would announce the partnership with five-time Cy Young Award winner Randy Johnson as well as “The Big Unit” watch, set to launch late in 2012/early 2013 and at special boutiques by early 2013. We took the flight from Las Vegas to Phoenix to be part of this special event: the first time Ulysse Nardin has partnered with READ MORE

Rafael Nadal Sports RM 027 for French Open

The considerable fortune spent on luxury watches implies an immaculate care so this piece of horology never endures even the slightest bump or scratch. But then we see tennis champion Rafael Nadal swinging a racket with a Richard Mille 027 secured on his right arm. How does he dare do it? You thought right; the Spanish athlete was sponsored to wear the watch while battling it out on the French Open. The RM 027 weighs only 20 grams, relatively light so as not to disturb Nadal in his craft. The timepiece, with a limited edition of 50 pieces, is composed READ MORE

Jaeger-LeCoultre Releases Limited Edition Diamond Jubilee Clock

Jaeger-LeCoultre makes another exceptional mark in the Queen’s royal milestones. This year, it joins the royal celebration of Queen Elizabeth II’s Diamond Jubilee by being the pageant’s Official Timekeeper, which inspires an exclusive edition of the celebrated Atmos clock—the Atmos Du Millenaire Diamond Jubilee Limited Edition. But first, a few notes on the Atmos technology. This is a very ingenious invention that does not require batteries, electric current or even manual winding. Instead, this mechanical clock sources its energy from an hermetically sealed capsule that reacts to temperature and atmospheric changes. That’s a plus for environmental conservation as well as READ MORE