Seth Semilof

Seth Semilof, Publisher of Haute Living magazine, has been a devoted watch enthusiast since he can remember. It was out of this passion that, last year, Semilof and business partner Kamal Hotchandani launched luxury timepiece website Haute Time. The two curate the site, hand-selecting all content that goes live. Semilof highlights his favorite—and the most sought-after—watch brands through weekly five-question interviews with the CEOs and Presidents of these top-tier companies. Finally, he curates the site on a daily basis, including three or more updates on newsworthy topics every day.

POSTS BY Seth Semilof

Breguet Tops Luxury Watch Survey, Rolex Found Most Popular

With a score of 8.3 out of 10, Breguet was rated first of 27 luxury watch brands for the upper-class US shoppers, said the 2012 Luxury Brand Status Index (LBSI) survey conducted by the Luxury Institute. The New York-based institute said Breguet achieved the top rank for its product design, customer service and brand reputation—the focal areas where LBSI scores were based. Breguet, part of the watch industry since 1775, was esteemed as a brand “purchased by people I admire and respect.” Also, 75 percent landed Breguet as the first brand choice when said individuals purchase their next luxury watch. READ MORE

Part Two: Ulysse Nardin Global CEO Patrik Hoffmann Announces Partnership with Five-Time Cy Young Award Winner Randy Johnson and “The Big Unit” Watch Launch

Part Two: Ulysse Nardin Global CEO Patrik Hoffmann Announces Partnership with Five-Time Cy Young Award Winner Randy Johnson and “The Big Unit” Watch Launch

Haute Time joined Ulysse Nardin Global CEO Patrik Hoffmann and five-time Cy Young Award winner Randy Johnson in Phoenix to announce the brand’s partnership with Johnson and the launch of “The Big Unit” watch late 2012/early 2013. In the second segment of Haute Time’s exclusive video interview, Patrik Hoffmann talks baseball, standing out and success. Read about the experience here. Like Haute Time? Join our Facebook page or follow us on Twitter @hautetime. READ MORE

Mystery Clouds New Girard-Perregaux ww.tc Dark Night

Mystery Clouds New Girard-Perregaux ww.tc Dark Night

It is an understatement to say that a major influx of black with sharp strokes of red and white signify mystery and stealth, the exact theme of ww.tc Dark Night, Girard-Perregaux’s latest release. This “dark” version of the iconic Girard-Perregaux world-timer was recently launched at the 2012 JCK Las Vegas Show, touted the finest trade show in the jewelry department. ww.tc Dark Night boasts a 43 mm black ceramic case with rubber coated crowns and push-buttons. It is worth noting that ceramic is the most durable material in the art of watchmaking, yet is light and therefore very much wearable. READ MORE

Chinese Market Accounts for 30 Percent of Swiss Watch Exports

Chinese Market Accounts for 30 Percent of Swiss Watch Exports

Statistics released by the Federation of the Swiss Watch Industry reveal just how significant a role the Chinese market is playing in the Swiss timepiece business. In 2011, consumers in China and Hong Kong spent over $5.90 billion on Swiss timepieces, cultivating 29.7 percent of total Swiss watch exports. The majority of these consumers are in the mainland. Luxury watches are the most common choice for Chinese consumers, and according to another study, these buyers consider timepieces investments as well as collectibles. According to Zhou Ting, the executive director of the University of International Business and Economics’ research center for luxury READ MORE

Luxury Watch Trends 2018 - Baselworld SIHH Watch News

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