Seth Semilof

Seth Semilof, Publisher of Haute Living magazine, has been a devoted watch enthusiast since he can remember. It was out of this passion that, last year, Semilof and business partner Kamal Hotchandani launched luxury timepiece website Haute Time. The two curate the site, hand-selecting all content that goes live. Semilof highlights his favorite—and the most sought-after—watch brands through weekly five-question interviews with the CEOs and Presidents of these top-tier companies. Finally, he curates the site on a daily basis, including three or more updates on newsworthy topics every day.

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Swatch Group is Optimistic Thanks to Product Diversity

By Seth Semilof

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Swatch Group is Optimistic Thanks to Product Diversity

Swatch’s ambitious goal of earning $8.1 billion in 2012 is on track, according to CEO Nick Hayek. Last year’s sales broke records at $7.5 billion for the Swiss watchmaker. This year’s economic slowdown in China has been a cause of considerable anxiety for producers of high-end watches and other luxury goods, but Hayek says Swatch is uniquely positioned to ride out the storm. “I am far more worried about the increasing influence of finance than I am about possible problems in China,” he said in an interview for the German newspaper Handelsblatt. As the world’s largest watchmaker, Swatch’s portfolio of brands READ MORE

Breguet: Watchmaker, Aviator, Innovator’ Now at Bal Harbour Shops

By Seth Semilof

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Breguet: Watchmaker, Aviator, Innovator’ Now at Bal Harbour Shops

Swiss watchmaker Breguet is an old salt when it comes to navigating the Atlantic, so it was no surprise to anyone last month when members of New York’s elite found themselves climbing aboard the USS Intrepid to toast the company’s rich history. The celebration has since moved to South Florida, at the Breguet boutique in Bal Harbor Shops. The exhibit, titled “Breguet: Watchmaker, Aviator, Innovator,” hosts a variety of artifacts from the multi-faceted company, including the invention that secured Breguet a place in history: an accurate marine chronometer. In the days before satellites, or even radio, a ship’s navigation was READ MORE

Roger Federer Endorses Rolex for $15 Million

By Seth Semilof

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Roger Federer Endorses Rolex for $15 Million

Roger Federer and Rolex have just inked a deal to continue playing doubles together, this time to the tune of $15 million for Federer. Federer has been photographed wearing the Rolex Datejust and Sky-Dweller, and less than a minute and a half after winning Wimbledon he was sporting the rose gold Rolex President. The image was quickly captured by photographers as Federer held his new trophy aloft for the cheering crowd at the All-England Club in Wimbledon. The President boasts Rolex’s famous fluted bezel design along with the new Parachrom hairspring, five years in the making. The Parachrom is an READ MORE

Hublot CEO Jean-Claude Biver Speaks on Powering Through Economic Slowdown

By Seth Semilof

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Hublot CEO Jean-Claude Biver Speaks on Powering Through Economic Slowdown

China’s economic coming of age has resulted in a seemingly limitless trove of buyers for Swiss watchmaker Hublot to conquer. Entering the market just two years ago, 40% of the watchmaker’s sales now occur in China, a feat which has recently been tempered by signs of distress in world’s fastest growing economy. With that, Hublot CEO Jean-Claude Biver recently shared his thoughts about the challenges of operating within a European debt crisis, and now an economic slow-down in China. “The Swiss watch industry has had a record year in 2011 and will do another in 2012, but the year is READ MORE

MikroTourbillonS: TAG Heuer’s First Double Tourbillon

By Seth Semilof

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MikroTourbillonS: TAG Heuer’s First Double Tourbillon

TAG Heuer surprised many in the world of haute horology when it officially unveiled the new MikroTourbillonS earlier this month. Two uncaged tourbillons, built in-house by TAG Heuer, regulate the movements of the watch and the chronograph. The watch is housed in a 45 mm Carrera case of rose gold accented by black tantalum, which is a transition metal known for its anti-corrosive properties. Mounted on a rubber strap, the face reveals a dial for chronograph minutes and a dial for chronograph seconds, along with a power reserve indicator at the 12 o’clock position. The central flying hand sweeps the READ MORE

Jump in Head First with Ulysse Nardin’s Latest Black Sea

By Seth Semilof

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Jump in Head First with Ulysse Nardin’s Latest Black Sea

Ulysse Nardin’s rugged new Black Sea straddles both the rarified air of haute horlogy and the depths of the most tempestuous seas at the same time. Its stainless steel case has undergone a complex process of vulcanization – a special refining process that leaves rubber stronger – that fuses the stainless steel with a comfortable, as well as sturdy, matte-like rubber coating. A black ceramic folding clasp keeps the high-tech strap affixed to the wearer’s wrist. In keeping with Ulysse Nardin’s nautical history, the Black Sea’s case outperforms its peers with a water resistance of up to 200 meters. A READ MORE

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