Seth Semilof

Seth Semilof, Publisher of Haute Living magazine, has been a devoted watch enthusiast since he can remember. It was out of this passion that, last year, Semilof and business partner Kamal Hotchandani launched luxury timepiece website Haute Time. The two curate the site, hand-selecting all content that goes live. Semilof highlights his favorite—and the most sought-after—watch brands through weekly five-question interviews with the CEOs and Presidents of these top-tier companies. Finally, he curates the site on a daily basis, including three or more updates on newsworthy topics every day.

POSTS BY Seth Semilof

The iWatch: Are Sophisticated Watch Buyers Interested?

The iWatch: Are Sophisticated Watch Buyers Interested?

Today I stumbled across an Apple campaign for the launch of the company’s iWatch, which is supposed to launch in 2013. Reviewing the watch, it will have the iTUNES, but the coolest feature is that it will have FaceTime. We already have FaceTime on our phone, and unless you are in a strong Wifi signal, it doesn’t work so well. I’m not sure if I would rather speak to someone via my watch than my phone, but reviewing this, we feel the iWatch can either be a game changer or a bust. Plus, the question is would sophisticated watch collectors READ MORE

Inside the F.P. Journe Boutique in New York — A Look at Five Exceptional Watches

Inside the F.P. Journe Boutique in New York — A Look at Five Exceptional Watches

  Haute Time had the opportunity to tour the F.P. Journe boutique in New York at 721 Madison Avenue. Boutique Manager Michelle Yeterian also showed us some exceptional watches that are available there. The newest piece in the store is the Chronometre Optimum, one of the brand’s most accurate pieces, that is also available in platinum. It will begin production early next year and the movement is made from 18k rose gold. This boutique-edition is a platinum 40-mm piece called the Octa Automatic Lune, complete with a moon face on the bottom of the piece. The Octa Divine is a READ MORE

Inside the Panerai Boutique in New York — A Look at Five Exceptional Watches

Inside the Panerai Boutique in New York — A Look at Five Exceptional Watches

Haute Time was recently invited to step inside the Panerai boutique at 545 Madison Avenue in New York, where we got the chance to look at five of our favorite pieces which really demonstrate the flexibility of the brand. Our first pick is the Luminor 1950 10 day, which we love for its black-on-black ceramic look – you don’t see that a lot with Panerai. The strap is called black buffalo and the back of the watch is black as well. Globally there are 1400 units and it retails for $20,100. The Radiomir 8 day PAM 0395 is a brand READ MORE

Inside Hublot in New York —A Look at Six Exceptional Watches

Inside Hublot in New York —A Look at Six Exceptional Watches

Recently Haute Time got an exclusive tour of the beautiful Hublot boutique at 692 Madison Avenue, where the store’s director Gabriel Rodriguez selected six extraordinary watches for us to get an up-close, detailed look at. There are only three of these Big Bang King collection timepieces in the US – including this one, which features black ceramic and baguette diamonds with baguette rubies, retailing for $77,200. This unique piece is new to the collection and was first introduced this year at the fair in Geneva. The ultra thin classic tourbillion is limited to just 99 pieces worldwide, retailing for $109,000. READ MORE

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