Swatch Group, the world’s largest watchmaker, set an ambitious global sales goal for 2012. They strive to top total sales from the previous year by a margin of 1 billion Swiss francs, bringing their total sales up from 7 billion in 2011 to 8 billion in 2012. This is an amount equivalent to nearly 8.5 billion U.S. dollars, and is ambitious in the lethargic economy. Nick Hayek, the chief executive of the company cites two main roadblocks that have decelerated Swatch’s progress towards meeting this monetary milestone: the slowdown in China’s economy growth, and the record peaks in unemployment across READ MORE
Janice Rodden
POSTS BY Janice Rodden
Breitling Unveils Ultra-Limited Navitimer Blue Sky 60th Anniversary Edition
In July 2012, luxury watchmakers Breitling launched an ultra-limited edition of their classic Navitimer to celebrate the company’s 60th anniversary as the preferred wristwatch in aviation. As the Luxury Insider reported, the company even had spokesman John Travolta fly to Singapore to show off the watch’s myriad luxury features. The limited-edition Navitimer Blue Sky watch is steel with a blue dial, deep blue crocodile leather strap, with a red second hand and central chronograph. A clear backing provides a view into the inner workings of the Manufacture Breitling Caliber 01, the oldest self winding mechanical chronograph still in production. Breitling, a staple amongst pilots since READ MORE
