Audemars Piguet Renews Its Partnership With Art Basel
A patron of the arts, Audemars Piguet has supported Art Basel across all three of its shows —in Basel, Hong Kong, and last but not least, Miami Beach. During the final leg of the tour, the Swiss brand reaffirmed its love affair with the world’s premier contemporary art show by unveiling a major new artwork by extending its global partnership with Art Basel.
Since 2013, Audemars Piguet has presented innovative lounge concepts in the Collectors Lounge at all three Art Basel shows, inviting designers and artists to creatively interpret the place of origin of Audemars Piguet, the Vallée de Joux, in the Swiss Jura Mountains. In the first three years of its partnership with Art Basel, Audemars Piguet also presented a number of breath-taking artistic projects and installations. For the 2013 Miami Beach show, Audemars Piguet worked with Galerie Perrotin on Curiosity, a giant pop-up inflated Swiss chalet by French artist duo Kolkoz. For Art Basel’s Miami Beach show in 2014, Audemars Piguet helped to create an international sensation by partnering with the Peabody Essex Museum to co-present Theo Jansen’s Strandbeest, animal-like kinetic sculptures which harnessed wind power to walk along the seashore in Miami Beach.
Celebrating its latest participation, the Haute Horlogerie brand hosted a cocktail party on Thursday 3 December 2015, attended by a hundred guests on the brand’s bespoke artist design stand in the Collectors Lounge of Art Basel in Miami Beach 2015.
Olivier Audemars, Audemars Piguet’s Vice-Chairman of the Board of Directors, welcomed guests to the event saying: “We are proud to be a global Associate Partner of Art Basel and very excited to be part of this genuine collaboration. Over the past three years we have been able to develop our artistic initiatives in the context of our partnership with Art Basel, and these projects have become a real source of inspiration for us.”
Some of these projects were on display once again this year, inside the Collectors Lounge, including Alexandre Joly’s Wild Constellations’, an eco-wall of living mosses combined with a bespoke sound installation and Mathieu Lehanneur’s Mineral Lab. Such was the success of these past projects that Art Basel and Audemars Piguet have already announced they would continue to provide artists with the necessary resources to explore related themes during future art fairs.
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