IWC Announces Luc Rochereau As New Regional Brand Director For The Middle East And India

Swiss luxury watch manufacturer IWC Schaffhausen recently announced that Luc Rochereau will serve as their new Brand Director in the Middle East & India. Before moving into this new role, Rochereau was responsible for IWC and Roger Dubuis in Russian and the Commonwealth of Independent States.

On his appointment, Rochereau said: “I have been with the Richemont Group for the last 4 years, and it is an honour for me to take on the responsibility of further contributing to the growth and success of IWC Schaff- hausen. I look forward to this new chapter and have some exciting projects in mind for the brand in the coming years.”

Looking through his history in the industry, it’s easy to see why Rochereau was chosen to head such a vital, fruitful market. The new Brand Director has 20 years of experience in the international luxury segment. He began working with IWC and the Richemont Group in 2011 in Moscow, and has been credited with repositioning the IWC brand in Russia with the opening of a new flagship boutique.

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