Hermès Collaborate With Toyo Ito on Conceptual BaselWorld Pavilion

By Valerie Jack | April 30, 2013

An itinerant wooden vessel bedecked in greenery. That’s how Hermès have described their pavilion at BaselWorld 2013, which the luxury French fashion house created in collaboration with Toyo Ito. The Japanese architect, who is famous for his conceptual designs, is one of the most influential contemporary architects in the world.

Hermès has described their BaselWorld stand as a shared, environmentally aware approach, with an emphasis on the value of expertise. The iconic French fashion house is presenting its new watchmaking creations at the pavilion.

If you’re in Basel now, check out this unique stand yourself at Hall 1.1 – Stand B55.