Rolex Named Official Timepiece of Sebring International Raceway

The luxury Rolex watch has been name as the Official Timepiece for the Sebring International Raceway and the Mobil 1 Twelve Hours of Sebring. The Florida raceway is set to host the 2013 American Le Mans Series (which is America’s oldest sports car endurance race) on Saturday, March 16th.

Tres Stephenson, the president and general manager of Sebring, said; “Sebring International Raceway is honored to be affiliated with the prestigious Rolex brand. We look forward to what promises to be a truly special year at Sebring, and we look ahead to 2014 and the beginning of an exciting new era.”

Next year, Sebring’s legendary 3.74-mile circuit will host the unified sports car series resulting from the merger of ALMS and the GRAND-AM Rolex Sports Car Series. The raceway was built on the famed WWII U.S. Army Air Forces training base known at the time as Hendricks Army Airfield.

Source courtesy the Sebring International Raceway. Photo courtesy Rolex.