Video of Carmelo Anthony Announcing his Partnership with Haute Time

Carmelo Anthony has announced his new partnership with Haute Time, the premiere luxury watch and online timepiece resource. The New York Knick was surrounded by his wife Lala, Haute Time Publishers Seth Semilof and Kamal Hotchandani, and friends Eva Longoria, Swizz Beatz, and Loren and JR Ridinger last month in New York as he celebrated this new venture.

Anthony, a long time reader and fan of the magazine says, “I was approached to be featured as a celebrity ambassador and honored by the gesture.” The magazine will feature Anthony’s column discussing timepiece trends, styles, and products in its monthly publication distributed throughout the United States. He will also have further involvement within the publication as a founding partner and investor.

Haute Time has also announced that it will continue its presence in the luxury watch world by producing a bi-annual print edition featuring watch reviews, exclusive content and in-depth celebrity and entertainment watch news. The first issue will be released in April 2013, just before all the luxury watch companies make their way to the Basel World, the most important event for watch collectors and aficionados.