Panerai continues its partnership with BRABUS with the creation of the Panerai Submersible S BRABUS Blue Shadow Edition. READ MORE
Panerai and BRABUS Add to their Partnership Legacy with New Blue Shadow Edition
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Timepiece Trends: Green Continues To Dominate The Watch Industry
From Rolex and Patek to Hublot and Panerai, green continues to dominate as the trendy color at Watches and Wonders 2022 in Geneva. READ MORE
Panerai Goes For 40 With New Luminor Marina Quaranta
Panerai is mainly known for its large, oversized watches, but it has also introduced smaller-sized creations in recent years. They now continue on this path with the new Luminor Marina Quaranta. As its name already gives away, with Quaranta meaning 40 in Italian, have these new watches a diameter of 40mm. While significantly smaller than some of their siblings, these new watches are unmistakably Panerai. READ MORE
Panerai And Brabus Launch Partnership At Monaco Yacht Show
The Monaco Yacht Show is unlike any other, as the world’s leading brands in the maritime world present their most exquisite products against the unrivaled backdrop of this Mediterranean city. As brands with a passion for high-performance luxury, it was the perfect occasion for Panerai and Brabus to announce an exclusive partnership focussing on marine products. READ MORE
Four Perpetual Delights To Cherish Forever
A perpetual calendar remains one of the most coveted complications. While there is in today’s high-tech world no particular need anymore for such a mechanical timepiece, its complexity remains mesmerizing. Unlike an annual calendar, does a perpetual one not even need adjusting in the leap years. This unique feature is very challenging to make and means that, when it runs continuously, it doesn’t need manual adjustment for decades, sometimes even centuries. Watch brands also love to take this esteemed complication to the next level, from both a technical as well as an aesthetical point of view. The following four are perfect examples of this and crafted to be cherished forever. READ MORE
Watch of the Week: Panerai Luminor Chrono Goldtech Blu Notte
Panerai has always been offering sports watches that are as exclusive as they are robust. This is particularly true for the Luminor Chrono Goldtech Blu Notte. It combines the brand’s signature crown-locking mechanism with a chronograph function and a very exclusive precious metal case. Named Goldtech, it is an 18 karat gold that gets its warm and rich red color from a high percentage of copper. Platinum is added as well to give the alloy a high oxidation resistance as well. This ensures that it will keep its intense luster for years to come. READ MORE
Panerai Celebrates Jimmy Chin With Two Watch Releases And Exclusive U.S. Experience
Jimmy Chin is the model of the modern hero Panerai creates instruments to serve. READ MORE
The Future Of Panerai Is Sustainble
Panerai has made it very clear this edition of Watches & Wonders, where its future lies. With the Submersible eLad-ID they have introduced a watch that sets the new standard for recycled products within the watch industry, as by weight, 98.6 percent of the Submersible eLab-ID was used in a previous product. The brand was also very clear that reusing such a high percentage of materials was not easy to achieve. Panerai achieved this by teaming up with its suppliers, tackling the challenges as a joint effort. To ensure that other watch brands don’t have to go through these same hoops and invent the wheel once more, Panerai even disclosed its partners and invited the rest of the industry to approach them and start using (more) recycled products in their own collections. This is an unprecedented step in which Panerai sends a clear signal to the rest of the industry that becoming more sustainable is a joint effort that surpasses the interests of the luxury groups and even that of individual brands. READ MORE
Five Hot New Watches From Watches & Wonders 2021
While digital, Watches & Wonders 2021 kicks off immediately in high gear, showing that the industry is still strong, even during a pandemic. Many exciting new watches have already been introduced, of which the following five in particular caught our eye: READ MORE
Panerai Takes Platinum To The Next Level With Platinumtech Luminor Marina
These days, many brands have proprietary gold-alloys that improve the properties of conventional ones. Rolex Everose gold is a good example, which not only offers a richer color but combines this with the added advantage that it hardly tarnishes over time. Hublot even achieved significantly increasing the scratch resistance of gold by combining it with ceramic in their Magic Gold. Platinum alloys are far rarer. In part, this is because there is literally less room to innovate. With 18 karat gold, 750 of every 1000 particles in the alloy are pure gold, the other 250 particles are other metals. These are not only needed to make the alloy harder but can also change the color, most commonly into white, pink, or red. Most brands typically use 950 platinum, meaning that only 50 particles per 1000 are a different metal. For Panerai’s Laboratorio di Idee this was enough to make a significant improvement. READ MORE
